Coca-Cola Canada has inked a three-year sponsorship deal with ambitious homegrown tennis star Genie Bouchard, from Montreal, Quebec. Led by two of Coca-Cola‘s most recognizable brands, Coke and Diet Coke, the company will leverage Bouchard’s growing profile as one of the world’s most prominent rising young athletes – currently ranked 12th in the world. Coca-Cola […]
Domino’s Pizza is partnering with Quikly to give one lucky recipient free pizza for a year. The pizza giant is inviting fans to register for the Fan Perks giveaway beginning, and participate in the giveaway that will take place at a time designed to surprise Domino’s fans. “From technology, to new products, we’re always looking […]
If 2013 was the year of the #selfie, then 2014 is set to be the year of the #friendsie, according to leading cider brand, Somersby. A new marketing campaign that kicks off in 20 countries demonstrates how a friendsie (a social version of a selfie), coupled with a Somersby, incites a feeling of togetherness and […]
As Wimbledon begins, many Brits will be enjoying an obligatory bowl of strawberries and cream, but according to new research from Mintel, it may not be traditional dairy cream which will be accompanying our strawberries this year, as volume sales of fresh dairy cream declined by 2% between 2011 and 2013 to reach 52 million […]
Birds Eye gave people across the UK the chance to celebrate and indulge in the classic fish finger sandwich by running hundreds of Birds Eye #FishFingerSandwich house parties. In a first of its kind for the frozen food sector, Birds Eye has partnered with mass influencer marketing agency Come Round, to run 200 Birds Eye […]
Sainsbury’s is rolling out a new look for its Be Good to Yourself healthy eating range, with designs by FAB Design. FAB has worked with Sainsbury’s for 16 years, and was tasked to develop a new look for the range across nearly 200 lines. The rollout follows a redesign of the Sainsbury’s Basics range, by […]
Greenwich Design has redesigned the packaging for Tavern Snack’s crisps, giving a more focused, adventurous, modern style to the range. The new-look packaging is aligned with Tavern’s nut range, which Greenwich redesigned last year, along with Tavern’s brand identity, introducing a totally revamped look and feel for the brand as part of a wider brand […]
Since 1985, craft beer maker Bell’s Brewery, now brewing in both Kalamazoo and Comstock, Mich., has been dedicated to creating flavorful, unfiltered, quality craft beers. Due to the introduction of two of their most popular brews in 16-ounce cans from Ball Corporation, Bell’s fans are taking Oberon Ale and Two Hearted Ale with them in […]
Bud Light is donating a university scholarship to the Hispanic Scholarship Fund (HSF,) the nation’s largest not-for-profit organization supporting Hispanic American higher education, for each goal scored during the 2014 FIFA World Cup up to $250,000. The company will also celebrate soccer passions in the United States with a spectacular FIFA World Cup viewing party […]
7-Eleven, Inc. is giving new “wings” to customers this summer by offering an exclusive, limited-edition Red Bull flavor. The Red Bull Summer Edition will be available July and August at 7-Eleven stores across the United States and Canada, providing the effect of Red Bull Energy Drink with the new flavor of tropical fruits. In a […]