Arguably the rarest job in the real ale industry is being advertised for the first time this century by a North Yorkshire brewery. Masham-based T&R Theakston Ltd, which still makes traditional oak casks to store and transport its famous ales, is looking to recruit an apprentice cooper to learn the highly-skilled and ancient trade of […]
Friends Fun Wine, The New Lifestyle Drink, continues to pioneer the “Fun Wine” category with the introduction of two new additions to its growing collection of low-alcohol, low calorie wines. Easy-to-drink Wine In A Can, Friends Fun Wine is combining the world’s most popular Day Drink with the world’s most popular Night Drink, creating the world’s […]
Every Independence Day, American beer companies festoon their cans with stars and stripes and exploit the nation’s strong sense of patriotism — not to mention the outcome of a 231-year-old war — to sell more beer. The makers of the famously British beer Newcastle Brown Ale think that’s bollocks, mostly because they’re British and they […]
Beck’s Beer announced that indie pop sensation Capital Cities and singer/songwriter/rapper Aloe Blacc, as well as six additional artists, will collectively take over millions of Beck’s beer bottle labels beginning July 1, 2014. In addition to Capital Cities and Aloe Blacc, 2014 participants include: Latin Grammy-winning Puerto Rican singer/composer Luis Fonsi; Club sensation DJ Irie; […]
New market research conducted by TNS for the Israel Society of Hypertension shows that 62% of consumers who watch TV eat savory snacks, while 50% eat a variety of salted nuts. During football games like FIFA World Cup in Brazil, sodium consumption typically increases dramatically. Salt of the Earth created a low-sodium salt designed to […]
Bacardí rum announces its Untameable Fan contest, whereby one worthy fan and a guest will win a trip to one of the countries whose team is playing in the final soccer match this summer. To prove they deserve the Bacardí Untameable Fan title, football buffs in the United States can share photos or videos of a prized […]
June 23 marked the grand opening of the Kellogg’s Recharge Bar to educate families about the power of protein and grains found in a serving of Kellogg’s cereal and one cup of skim milk – America’s #1 breakfast. When it comes to nutrition at breakfast, there’s a lot of information out there and a recent […]
How’s this for a personal touch? Digiorno, the leader in premium frozen pizza, is giving everyone the chance to come together, and for the first time ever, create a truly customizable and delicious Digiorno pizza with its new ‘design a pizza’ kit. Regardless of your pizza-eating personality – hold the veggies, pile on the meat or […]
Glenmorangie, The ‘Spirit of The Open’ and Scotland’s favorite single malt whisky, has announced a new campaign that invites golf fans around the world to identify the world’s finest golf holes. The aim is to establish the ultimate list of the world’s 18 most ‘Unnecessarily Well Made Golf Holes.’ Glenmorangie takes great pride in the […]
Coca-Cola Canada has inked a three-year sponsorship deal with ambitious homegrown tennis star Genie Bouchard, from Montreal, Quebec. Led by two of Coca-Cola‘s most recognizable brands, Coke and Diet Coke, the company will leverage Bouchard’s growing profile as one of the world’s most prominent rising young athletes – currently ranked 12th in the world. Coca-Cola […]