Budweiser, the official sponsor of the 2014 FIFA World Cup Brazil, revealed the Canadian components of its fully integrated, global content series as part of the brand’s Rise As One FIFA World Cupcampaign, available to soccer fans across the country. Centered around the Rise As One thematic which honours the moments that unite soccer fans […]
South Korean designer Wonchan Lee has created a concept redesign of standard beer packaging—instead of holding beer in aluminum cans or glass bottles, he has placed it in clear plastic bags. Made for a fictional Belgium beer brand named “Leuven”, this striking and innovative packaging design is inspired by the ice bag and was honored […]
For 50 years, teens have been toasting to Crazy Good mornings with Pop-Tarts toaster pastries – and this year, the brand is celebrating its birthday by announcing the return of Crazy Good Summer. The third annual concert series is bigger than ever, with the chance to score free tickets to see some of today’s hottest […]
Smirnoff, one of the world’s leading premium vodka, announced a pioneering new super-premium vodka – Smirnoff White – available exclusively for travellers. The liquid has been freeze filtered at -6°C which results in an exceptionally smooth taste. Freeze filtration signifies a continuing revolution in Smirnoff’s distillation process – vodka is chilled to below freezing point and […]
New York Times best-selling author, Emmy nominated TV personality and board-certified emergency medicine physician, Dr. Travis Stork, is partnering with Kellogg’s to educate families about the importance of breakfast and the positive nutrition they can get from a simple bowl of Kellogg’s cereal and milk. Kellogg’s will work to help families cut through the nutrition […]
Gordon Ramsay will be taking his London restaurants to Asia with the announcement that Bread Street Kitchen will be opening in central Hong Kong in September followed by further restaurants in the area and across the region later in the year and in 2015. Operating as a consultancy and licensing arrangement, the Gordon Ramsay Group […]
In time for the warm summer season, Godiva Chocolatier announces, the nationwide launch in the USA, of its rich and creamy Soft Serve in three delicious flavors: Dark Chocolate, White Chocolate Vanilla Bean and Swirl. Godiva’s Soft Serve elevates this frozen treat experience by incorporating authentic, premium Belgian ingredients that will be sure to create memorable […]
More than 5,000 Domino’s Pizza spectators cheered as Pali Grewal triumphed as the 2014 World’s Fastest Pizza Maker. Grewal, a Domino’s Pizza franchise owner from the United Kingdom made three large pizzas in an impressive 32.28 seconds. That’s making three pizzas in less than 11 seconds each! Grewal won $3,000 in prize money, a trophy […]
PepsiCo’s SoBe is reigniting its bold lifestyle spirit through a new Go Flavorfully marketing campaign. As part of this campaign, SoBe will hearken back to its surfing roots by welcoming professional surfer Sebastian ‘Seabass’ Zietz as its new brand ambassador. The new campaign and partnership with Seabass, widely regarded as one of the most talented […]
Based in Washington, food and drink company Mirth Provisions has come up with a line of cold coffee drinks that have been brewed with cannabis. Named Legal, which references the legalization of pot in the state, this “wake and bake” drink promises an “uplifting head high”. The drink contains 20-miligrams of locally grown weed, and […]