March 11 and continuing throughout 2015, this will become the hallmark of the Pepsi Challenge as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live […]
Mars Chocolate North America unveiled the 3 Musketeers Bar “Why 3?” campaign, the first new campaign for the brand in more than 10 years. Developed by DDB Chicago, the humorous creative features the iconic Musketeers together for the first time in more than a decade. The series of four digital video spots, showcase why “3” is […]
“If Carlsberg did erotic drama, it would be the best in the world. Probably.” In its latest ad series, the Danish brewing company will have you know that if it does something, it would “probably” be the best in the world. Produced by ad agency 72andSunny and production company MacGuffin Films, the slew of ads […]
In 2014, Hellmann’s discovered Americans missed out on more than 1,000 pounds of Hellmann’s Mayonnaise, which was trapped inside squeeze bottles. That’s 38,400 savory bites of 32,000 BLTs that were lost! Now the shaking, banging and mess that comes from trying to squeeze out the last drops has finally come to an end. Hellmann’s is eradicating […]
BrandOpus, a global strategic brand design agency, has created a brand for Rhythm, the first non-dairy Kefir culture probiotic drink, which is now on sale in Wholefoods Market, As Nature Intended and Holland & Barrett. Kefir cultures have existed for over 2000 years and are said to have originated from the Caucasus mountain region, which […]
Birds Eye is expanding its product portfolio with three new launches as part of its ongoing commitment to cater for the evolving needs of consumers. Providing healthy, nutritious and easy to prepare meal solutions that consumers often seek, Lightly Dusted Cod Fillets and new additions to the current Steamfresh range are set to further strengthen […]
Belvedere Vodka invites the world’s best bartenders to compete in the Belvedere Challenge to create a legendary martini cocktail. James Bond’s signature martini cocktail, shaken not stirred, is widely recognized and this challenge gives masters of mixology an opportunity to put their twist on the iconic cocktail. Belvedere Vodka has partnered with the movie SPECTRE, […]
On Friday, February 20, 2015, consumer engagement agency Mirrorball executed the Amstel Light Burger Bash. Along with host Rachael Ray, Amstel returned to Miami for their eighth annual title sponsorship of the most anticipated event of the South Beach Food and Wine Festival. The Burger Bash pitted the nation’s best burger chefs against each other, […]
Volvic is preparing to roll out its largest marketing campaign to date for the launch of two new flavours of its Juiced range of drinks. For the campaign the Danone-owned brand has invested £1.65m in TV and outdoor digital advertising and a sampling campaign throughout March. The TV ad, which features fruit bursting as it […]
Müller has extended its Müllerlight light product range following a period of growth at the dairy food brand. Available From 8th March in three delectable flavour combinations, new Müllerlight Goodies is the first ever Müllerlight yogurt with a mix of delicious crunchy pieces on the side, bringing a whole new level of enjoyment, texture and […]