Highland Single Malt Scotch Whisky distillery, Balblair, is announcing the release of four new vintage expressions in the U.S. market this month. The newly released whiskies include the Balblair 2003, 1999, 1990 and 1983 vintages, which were each distilled on the idyllic coast of the Dornoch Firth. This is the first time that Balblair, which […]
Bruegger’s Bagels, known for its freshly baked, authentic New York-style bagels, has launched “Behind the Taste,” a video series that gives fans an inside look at the people and traditions behind the brand – plus a bonus for viewers. The first video vignette, which debuted January 7, features Ben Richards, a bagel expert who has […]
Weight Watchers has kicked off its 2015 marketing drive with a refreshed look and feel designed to communicate the weight loss brand is ‘here to help’. The ad campaign, developed by Saatchi & Saatchi, comprises three 30 and three 20-second TV spots and showcases Weight Watchers’ new offering for its ProPoints weight loss plan, which […]
SKYCITY opened its new restaurant in Adelaide Casino’s brand new development. The opening saw English celebrity chef Sean Connolly lead the way with another well publicized restaurant since his 1988 arrival in Australia. Connolly who has had affiliations with SKYCITY prior to this new venture when he launched the extremely successful The Grill by Sean […]
As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative. “The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately […]
Just in time for the premiere of Downton Abbey’s fifth season, Downton Abbey Wines expands its growing portfolio with the Countess of Grantham Collection – a delicious selection of varietal wines crafted with premium fruit from California. The new world bottlings, including a Cabernet Sauvignon and Chardonnay, take inspiration from Lady Cora Crawley, the thoroughly modern, […]
Marmite is threatening “full-scale Marmageddon” with the return of its controversial yet widely celebrated animal rescue spoof which escaped censure after generating hundreds of complaints. A teaser launched on January 6, trumpeting the return of the mockumentary in which jars of Marmite are rescued from the backs of kitchen cupboards and taken away for be […]
Starbucks Coffee Company introduced a new core espresso offering with the launch of the Flat White handcrafted espresso beverage, available at participating Starbucks stores in the US and Canada. The Starbucks Flat White is an espresso beverage made with two ristretto shots, combined with a thin layer of velvety steamed whole milk and finished with […]
Minibar, the premier online destination providing consumers and businesses with access to on-demand alcohol delivery, announced the launch of a partnership with Absolut Vodka, the number one premium vodka in the U.S. The partnership is a pilot program launching in New York that provides users with custom cocktail kits on-demand for the holidays. The two […]
Leading breakfast brand Weetabix is launching a new multi-channel campaign in the New Year that looks to get kids excited by the choice of a nutritious breakfast. With spend over £5.5 million, the Weetabuddies campaign will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get […]