Scotland’s leading family dairy has launched a new range of ice cream and looked to long-standing creative branding agency, threebrand, to help them create knock out packaging. Graham’s The Family Dairy’s first venture into ice cream range was unveiled in 2009, but the dairy wanted to introduce six new and exciting flavours with a fresh […]
Oreo has launched a campaign to coincide with March 20 solar eclipse to amplify its current global push Play with Oreo. Conceived and planned by media agency PHD and out of home company Talon, the activity, which spans a number of different media formats, plays on the eclipse to show life through an ‘Oreo’ lens […]
At the recent New York City Beer Week, Budweiser conducted a blind taste test where it fooled people into drinking its beer. The prank was orchestrated by Vayner Media, who invited hip young people to a sneak peek of a new Brooklyn bar before it opened its doors to the public. During the event, they […]
Tiger Beer launched its ‘Unofficial History of Singapore’ campaign with the first of two mockumentaries chronicling the history behind some of the nation’s best-loved quirks. A brand synonymous with Singaporean identity and culture, Tiger Beer worked with BBDO Singapore to produce a campaign inspired by the very first Tiger Beer can, launched in 1965, the […]
Bacardi unveils its latest innovation – Tang – a revolutionary spirit distilled entirely from green tea leaves. Harnessing the magical properties of the quintessentially Chinese ingredient and blending it with finest spring water from France, Tang is a contemporary spirit with a truly unique and robust taste profile that delivers a brand new drinking experience. The name […]
Would you like to carry the scent of your favourite Whopper burger with you all day long? Burger King Japan is set to release a fragrance called the ‘Flame-Grilled’ on 1 April 2015, in celebration of Whopper Day. The one day promotion includes a free Whopper burger with every purchase of a perfume bottle. While […]
Hornitos Tequila continues to revolutionize the tequila experience with the introduction of the brand’s newest on-trend offering Hornitos Spiced Honey, which features 100% blue agave Hornitos Plata Tequila infused with natural honey flavour and a special spice blend. Hornitos Spiced Honey serves up a clean tequila flavour with a touch of floral honey, rich vanilla […]
Cheez-It is making its first ever appearance in the chip aisle by introducing Cheez-It Crunch’d, its first ever cheesy puff. Made with 100 percent real cheese and a bold new taste, this three-dimensional snack delivers a crunchin’ that Cheez-It fans won’t stop munchin’. Crunch’d is offered in two wickedly delicious flavours, including Cheddar Cheese and Hot […]
NBA superstar and cultural icon LeBron James has proven himself one of the most transcendent figures in sports and entertainment by constantly transforming on and off the court. Introduced in 2014, Sprite 6 Mix by LeBron James, the superstar’s limited-edition Sprite flavour also has evolved to feature a new look and name: Sprite LeBron’s Mix. […]
Strongbow Hard Apple Ciders, the number one selling global cider brand and best tasting hard cider at the 2014 World Beer Championships, announced the launch of their latest television commercial campaign starring legendary actor Sir Patrick Stewart. The witty national campaign highlights why Strongbow over ice is the “bestest” cider experience possible, so much that even […]