Maison M. Chapoutier Unveil New 2013 En Primeur Campaign

Maison M. Chapoutier Unveil New 2013 En Primeur Campaign

Maison M. Chapoutier announced that the 2013 Single-Vineyard Selections (Sélections  Parcellaires) are officially offered for sale “en Primeur”. With their  success since the 90s, the Chapoutier Primeurs have now become  a unique opportunity to acquire Single-Vineyard Selections such  as Le Pavillon, L’Ermite, Le Méal and De l’Orée in Ermitage or La  Mordorée in Côte-Rôtie. These […]

Pepsi Max Makes Londoners Jump with Alien Invasions in New Campaign

Pepsi Max Makes Londoners Jump with Alien Invasions in New Campaign

Aliens, giant robots and a tiger appeared greeted stunned travelers on the streets of London when Pepsi Max launched the latest in its ‘Unbelievable’ campaign. The brand adorned a typical London bus stop with digital technology to create the effects in front of unsuspecting passengers on New Oxford Street. The campaign was created by AMV […]

McDonald’s Announces COO to Retire & Global Management Restructure

McDonald’s Announces COO to Retire & Global Management Restructure

McDonald’s President and Chief Executive Officer Don Thompson announced that Chief Operating Officer Tim Fenton, 56, has decided to retire from McDonald’s Corp., effective October 1, 2014. He will continue to serve as COO during a brief transition period, and thereafter, as a Special Advisor to Thompson focused on global franchising, restaurant portfolio optimization and other […]

Bario Malt Beverage Debuts New Look and Digital Campaign

Bario Malt Beverage Debuts New Look and Digital Campaign

PepsiCo’s Bario brand relaunched with a new bottle design and brand positioning, and its first-ever digital campaign. Bario is the first non-alcoholic malt drink in PepsiCo’s global portfolio. The company entered the fast growing malt beverage category in the Kingdom of Saudi Arabia in 2009. The malt segment has seen double-digit growth in retail sales […]

A Pop-Up Restaurant That Delivers Hot Sandwiches Using Miniature Parachutes

A Pop-Up Restaurant That Delivers Hot Sandwiches Using Miniature Parachutes

In Australia, Jaffles are toasted sandwiches that the locals eat. A pop-up restaurant has combined this food with parachutes, or “Jafflechutes”, using a creative method of delivery to get food to customers. As the name suggests, the restaurant delivers orders by sending these hot sandwiches down seven stories in a parachute. Customers pay for a […]

Johnny Appleseed Hard Apple Cider Set to Take a Bite Out of the Cider Category

Johnny Appleseed Hard Apple Cider Set to Take a Bite Out of the Cider Category

Johnny Appleseed, a new, refreshingly sweet and intense hard apple cider with a crisp apple bite, will arrive on store shelves nationwide in the USA on April 7. Inspired by the legendary adventurer and storyteller, Johnny Appleseed Hard Apple Cider was created for anyone with a thirst for adventure and a story to share. Like […]

Strongbow Hard Apple Cider Launches Refreshing New Flavors & Updated Look

Strongbow Hard Apple Cider Launches Refreshing New Flavors & Updated Look

Strongbow Hard Cider, the number one global cider brand, announced the launch of Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. With over 125 years of cider-making heritage, Strongbow offers a distinct kind of refreshment from other ciders with these new flavors. Throughout Strongbow’s history, the brand has remained committed to […]