The iconic Morton Salt Girl, now in her centennial year, has won a permanent place on the Advertising Week Walk of Fame on Madison Avenue in New York City. The winning brand icons voted into the Advertising Week Walk of Fame was announced at the NASDAQ Marketsite in Times Square. The Morton Salt Girl is the […]
Robot Food has created the branding and packaging for Love Popcorn, aiming for a look that “shouts loud and proud”. The brand initially launched in 2008, and brought in Robot Food for the redesign project to create a new look that stood out in an increasingly crowded popcorn marketplace. The designs use a black diamond […]
Coca-Cola is unveiling the next step in its global partnership with Ubisoft with the launch of unique content available via the new mobile game Just Dance Now. The content will be available for free via QR codes on 250ml cans of ‘Coca-Cola’, ‘Diet Coke’ and ‘Coke Zero’. The mobile game will be downloadable for free […]
Calling all Taylor fans – now’s your chance to #MeetTaylor! Subway Restaurants and Diet Coke are collaborating to give fans the once-in-a-lifetime chance to meet global superstar and seven-time Grammy Award winner Taylor Swift. “We know many Subway guests and Diet Coke drinkers are passionate Taylor Swift fans too,” said Tony Pace, Chief Marketing Officer for Subway […]
It seems like McDonald’s Japan is jumping on the “black burger” bandwagon, weeks after Burger King Japan unveiled its limited edition black cheese burgers. To ring in next month’s Halloween celebrations, McDonald’s Japan has released an “ikasumi burger”, or “squid ink burger”. The “ikasumi burger” comprises of squid ink buns, two meat patties, a slice […]
Halloween is the time of year where masks are worn and people enter new worlds of discovery – and Dos Equis is here to heighten those senses even further by helping fans explore their more interesting side. Dos Equis launched the brand’s 2014 Masquerade program with incredible parties, virtual reality experiences, a national contest and […]
The Coffee Bean & Tea Leaf is celebrating National Coffee Day with up to 15,000 commuters at Southern California’s most heavily traveled transit hub, Union Station. Born and brewed in Southern California since 1963, the specialty coffee and tea retailer teamed with Metrolink to take over Union Station with mystery offers for commuters, the first-ever The […]
To herald the roll-out of its new hot dog, Greggs went to the spiritual home of the snack, New York, to see what the city’s notoriously picky residents thought of the bakery chain’s new product. Greggs armed itself with several hundred hot dogs and fresh rolls and took a tour of the Big Apple’s most […]
Tabasco is launching a ‘Brunch’ campaign encouraging London commuters to use the famous pepper sauce as a key recipe ingredient at weekend morning meals. The campaign uses media bought and planned by Maxus UK. The Tabasco ‘Brunch’ campaign kicked off on September 25 and runs for two weeks. It includes a partnership with food blogger […]
Britvic, one of the leading soft drinks companies in Europe, announces the launch of a Robinsons Fruit Shoot No Added Sugar flavour, Strawbrainy, a new flavour developed exclusively for the U.S. market. The global kids’ brand introduces the flavour with playfully spooky, kid-friendly limited-edition packaging, along with themed activities on the brand’s Facebook page, to […]