Coca-Cola Great Britain and London Eye owner Merlin Entertainments have agreed a new commercial tie-up, which will see the drinks giant become the new sponsor of the attraction. The deal includes full naming rights, and the announcement on September 16, will see the attraction turn red to mark the new partnership. “We are delighted to […]
On September 12, Absolut celebrated its latest iteration of the brand’s Transform Today credo – Nights by Absolut – with a global series of events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Launching in New York City last weekend, multi-platinum, Grammy winning producer and artist Zedd joined artists Vita […]
A new tinned seafood restaurant in London’s Soho is opening this week, with designs by AL_A which take ‘the tin as the hero’. The temporary space, named Tincan, will be operating for six months. AL_A created all interior and graphic designs, inspired by its work designing a new Lisbon-based cultural centre, where it found a […]
Baileys Coffee Creamers, the line of premium non-alcoholic flavored coffee creamers, announced the results of a new national consumer survey showing Americans continue to crave pumpkin spice. Of the nearly 4 in 5 U.S. adults who have tried pumpkin spice, over three-quarters (77%) of them like it, especially young female adults (84%). The survey results support […]
Mrs. Fields Famous Brands (“Mrs. Fields”) and Interbake Foods (the company responsible for the manufacture and sale of Mrs. Fields branded pre-packaged cookies sold at retailers throughout North America) kicked off “Mrs. Fields Moments,” a national campaign in the U.S.A, inspiring busy cookie lovers to slow down and enjoy a cookie moment with loved ones. […]
Bel UK is tapping into the fast-growing food-to-go market this autumn with the launch of Mini Babybel Single – an individually wrapped and barcoded portion of the cheese snack in shelf-ready packaging, set to boost sandwich fixture sales for retailers. With more than 50% of Mini Babybel consumption already coming from lunch out of the […]
Dutch brewer Heineken said on Sunday it was approached by larger rival SABMiller about a potential takeover but that its controlling shareholder intended to keep the company independent. The maker of Heineken and Amstel beers said it consulted with its majority shareholder and concluded that SABMiller’s proposal was “non-actionable”. “The Heineken family has informed SABMiller, […]
Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new #DontWait proposition. The tagline promotes the idea that ‘life is richer’ when you don’t wait. Coors Light has linked with Lastminute.com to offer amazing instant win experience prizes including indoor snowboarding, tandem bungee jumping, ice climbing and indoor skydiving. With […]
Spanish creative agency Txaber has created a fun packaging design for beer that pairs the colour of each type of beer with its corresponding Pantone shade. Simply by looking at the outsides of these beer bottles and cans, one would know if the beverage they contain is bright yellow or warm brown. For instance, while […]
This Saturday, Sept. 13 is National Cachaca Day in Brazil! But there’s no need to rush to the store for decorations, the celebration is already taking place inside your drink, and everyone’s invited! Paulo Eduardo Dulla, a creative photographer from Sao Paulo state set out on a mission to capture soul of Cachaca 51 Caipirinha, […]