Heineken Star Cabs Competition Offers Drinkers Free London Taxi Rides

Heineken Star Cabs Competition Offers Drinkers Free London Taxi Rides

Heineken is offering consumers the chance to “discover” London with a free taxi ride if they buy a beer using a special app. As part of the beer brand’s on-going Open Your City campaign, on the first Saturday of every month, a fleet of Heineken-branded taxis will transport consumers across the capital. Consumers must download […]

Mars Completes Acquisition of P&G’s Pet Food Business in Major Markets

Mars Completes Acquisition of P&G’s Pet Food Business in Major Markets

Mars, Incorporated announced that it has successfully completed its acquisition of the Iams, Eukanuba and Natura brands in North America, Latin America and other select countries from The Procter & Gamble Company. This follows an agreement announced by the companies in April 2014 and receipt of all necessary regulatory approvals. Mars also announced that it […]

Jeff Bridges to NBC’s Chelsea Clinton: “Hunger is a Non-Partisan Issue”

Jeff Bridges to NBC’s Chelsea Clinton: “Hunger is a Non-Partisan Issue”

Tonight on NBC Nightly News with Brian Williams, Academy Award winner Jeff Bridges talked with special correspondent Chelsea Clinton about his work to end childhood hunger in America. Describing Jeff’s work with Share Our Strength’s No Kid Hungry campaign in an article on NBC.com, Clinton wrote, “Listening to his commitment and enthusiasm relaying progress on […]

Milan Comes to Marylebone with the Launch of New Restaurant Concept

Milan Comes to Marylebone with the Launch of New Restaurant Concept

That’s Vapore is opening its first site in London at Marylebone’s Baker Street this week. The expression itself tells the story, ‘Vapore’ after all means steam in Italian and this is exactly how the delicious menu is prepared. Brand design agency Caulder Moore has created new branding and packaging, with a positioning of ‘steamy goodness’ […]

Chipotle Continues to Innovate with Twitter & Facebook Mystery URL Promo

Chipotle Continues to Innovate with Twitter & Facebook Mystery URL Promo

Mexican food chain Chipotle UK has promised to give away 14,000 burritos over the course of seven days in August, in a promotion driven by Facebook and Twitter. The restaurant chain has become renowned for its innovative approach to marketing, having gained global recognition at this year’s Cannes Lions for a short film highlighting the […]