While World Cup fever in the US usually doesn’t amount to much more than a case of the sniffles, it finally seems to be heating up, with the US-Portugal match being the most watched soccer match in the US…ever. With this fervor comes a unique opportunity for bars and restaurants across the country to capitalize […]
In sports, there are fans, and then there are untameable fans; those who take things to another level with their exuberance and unbridled enthusiasm for the game. To celebrate this spirit, Bacardí rum has announced its Bacardí Untameable Fan contest, whereby football fans are encouraged to sign and share a petition demanding that employers provide three-hour viewing […]
Casual dining restaurant Nando’s has topped the very first Food and Beverage Social Media Benchmark from eDigitalResearch with more followers on both Facebook and Twitter than any other food and beverage brand. Nando’s have nearly 3million followers on Facebook – over 1.4million more than second place TGI Friday’s. eDigitalResearch found that Nando’s run a creative […]
‘Not for hipsters’—this seems to be the message that South African brewery Garagista Beer Co. is sending to the world. To convey their ‘disdain’ for the ironic, the brand has created a series of humorous ‘anti-hipster’ print ads that pokes fun at them and their lifestyle.
In these constantly changing times, FMCG brands need to keep up with the latest trends and demands to ensure they are not left behind. Below are my top five trends to keep an eye on to ensure your food and beverage brand cuts through with a strong digital marketing strategy. 1) Tell your story… and […]
During the World Cup, Knacki ball with the help of BBDO Belgium, has launched its limited edition Knacki Football, Knacki balls which resemble small footballs. For the occasion, they completely transformed the interior of a vending machine located in Antwerp Central’s train station into a mini football stadium. Passersby were asked to press a button […]
Crosta & Mollica, suppliers of Altogether Italian breads and bread snacks, has teamed up with the authentic Italian beer, Birra Moretti for a targeted on-trade bar promotion which kicks off in July, creatively directed by Space. The summer-long promotion will deliver 500 promotional kits into pubs and bars across the UK which will invite customers […]
Arguably the rarest job in the real ale industry is being advertised for the first time this century by a North Yorkshire brewery. Masham-based T&R Theakston Ltd, which still makes traditional oak casks to store and transport its famous ales, is looking to recruit an apprentice cooper to learn the highly-skilled and ancient trade of […]
Friends Fun Wine, The New Lifestyle Drink, continues to pioneer the “Fun Wine” category with the introduction of two new additions to its growing collection of low-alcohol, low calorie wines. Easy-to-drink Wine In A Can, Friends Fun Wine is combining the world’s most popular Day Drink with the world’s most popular Night Drink, creating the world’s […]
Every Independence Day, American beer companies festoon their cans with stars and stripes and exploit the nation’s strong sense of patriotism — not to mention the outcome of a 231-year-old war — to sell more beer. The makers of the famously British beer Newcastle Brown Ale think that’s bollocks, mostly because they’re British and they […]