Marmite has lost its position as Britain’s favourite branded toast-topper to Rowse Honey as the UK’s love-hate relationship with the savoury spread took a turn for the worse. Sales of Marmite dipped 5% in terms of value and 1.2% in volume while sales of Rowse Honey soared nearly 18% in value and 21% in volume […]
Bulletproof has revamped the packaging for Cadbury’s hot drink range. Cadbury’s hot drink range includes instant hot chocolate and drinking chocolate as well as the Highlights range. Bulletproof says it wanted to create a more recognisable product that does justice to the reputation of Cadbury. The redesign follows a new look for Cadbury Dairy Milk, […]
With only 50 days until Team USA competes at the Sochi 2014 Olympic Winter Games, Kellogg’s announced that Team Kellogg’s, a group of Olympic and Paralympic athletes and hopefuls, will be featured on specially-marked products, starting in late December. Following the success of the highly popular athlete boxes from the 2012 Olympic Games, Kellogg’s is […]
getWaiter!, the smartphone app which makes it easier for diners to call their waiter, has found that more of us would sooner opt for stress-free over stressful this year. More people will eat out for their main Christmas meal, with favourite menu choices being the traditional Turkey dinner, Indian cuisine and steak. As it takes […]
Nestlé has inaugurated a new experimental farm on a 30-hectare site in Côte d’Ivoire to focus on plant science and research into nutrition, sustainable agriculture and rural development. The farm, located at Zambakro, some 18km from the capital, Yamoussoukro, will create 20 jobs by 2014. The ceremony was attended by Côte d’Ivoire’s Prime Minister Daniel […]
The Wrigley Company Foundation announced the addition of ten new countries to its international Litter Less education campaign led by the Foundation for Environmental Education (FEE). This addition brings the number of participating countries to 35 globally and kicks off the third year of a three-year, $3.1 million campaign. The Litter Less campaign aims to […]
Exotic coffee merchants, Sea Island Coffee has secured two prestigious listings in the gourmet grocery section at Harrods, London and the gourmet food collection at Heathrow Terminal 5’s Caviar House & Prunier store. These exciting collaborations, which will showcase a wide range of specialist coffees including Jamaica Blue Mountain, Hawaii Kona and Signature Espresso Blend among […]
As women strive to get back on track this New Year, Special K has partnered with world-renowned supermodel and actress Tyra Banks to help shift the weight management conversation to a more positive one. Special K has shown that positivity is important to weight management success1 but, unfortunately, 93 percent of women Fat Talk. Fat […]
innocent will introduce a new long-term strategic approach to their consumer marketing with the launch of a brand new campaign this January. Moving away from a focus on individual products, the new approach will see innocent communicating to consumers on an emotional level, putting the innocent brand at the heart of their campaigns under the […]
KPMG has named Nestlé as one of the world’s top ten companies reporting on Corporate Social Responsibility. Nestlé is also the only food and beverage company to be among the top tier of firms analysed as part of KPMG’s Survey of Corporate Responsibility. The eighth edition of the survey assesses reporting by firms in 41 […]