The digital campaign created by Aesop Agency to mark the launch of tic tac’s new flavour variant ‘Apple Burst’ has generated more than 1 million views on YouTube. The campaign, created by Aesop creative directors Matt Pam and Simon Hipwell and directed by Top Gear director Kit Lynch-Robinson, consists of six films of six different […]
Grolsch beer has launched a digital initiative called the ‘Movie Unlocker’, which provides free movies for customers who link bottles to their smartphones using cap-mounted bluetooth in a scheme designed by Russian app developer Heads and Hands. Using a Bluetooth beacon in the bottlecap activated when tapped against a mobile device Grolsch has advanced its […]
Budweiser is on a global hunt for undiscovered musical talent and is trawling the streets and subways of cities including London and New York to create the “ultimate busker band”, in a campaign backed by global superstars Jay Z and Rihanna. The lager brand is launching the initiative, which spans 85 countries, under the banner […]
DDB California has launched their newest campaign for meat sticks brand Slim Jim, part of ConAgra Foods. The brand is bringing back the old and well-loved tagline “Snap Into a Slim Jim” but with a new twist by form-fitting it into each spot. By reviving the old tagline, the campaign is harkening back to the […]
Midday has created the branding for The Primal Kitchen, a new range of food based on the caveman diet. The caveman, or Paleolithic, diet is based on the diet that early humans would have eaten up to 2.6 million years ago. It suggests eating more protein and fat and less carbohydrates and salt. The initial […]
Kraft Canada knows that consumers have never been more committed to eating better, yet busy lifestyles force many to make compromises for the sake of convenience. In efforts to help time-starved millennials cook tasty, easy meals, Kraft Canada has launched a national talent search for Kraft Canada’s Ultimate Food Hacker. Food Hacking is a growing […]
Carl’s Jr. and Hardee’s are proving that everything is bigger in Texas by saluting Texas’ fine tradition of BBQ with their newest meat-on-meat burger creation: the Texas BBQ Thickburger. For the Texas BBQ Thickburger, Carl’s Jr. and Hardee’s put the best of Texas on a burger, so in their new campaign, 72andSunny put the best […]
An inquisitive group of school children are the stars of Kellogg’s new UK ad, which looks to show the origins of its cereals. Created by Isobar, the Little Farmers film will run across YouTube, the brand site and social media in the UK and Republic of Ireland with the aim to uphold the credentials of […]
La Martiniquaise, the owner of the world leader Porto Cruz, opened a new site with a state-of-the art new winery and a centralized bulk storage. The project represents a significant investment in the Port’s industry. Located in northwest Portugal in Alijo, the new facility comprised a winery, with an annual capacity of six million litres, […]
This Yorkshire Day, drinkers can celebrate by raising a glass of delicious Brontë Liqueur. The new liqueur has been launched by proud Yorkshire man and drinks expert Sir James Aykroyd and represents the realisation of a lifelong dream. Sir James first discovered the tipple behind a bar in Paraguay and, having bought the brand name, […]