With this new app, you no longer need to fumble for your cards and cash at the payment counter in Starbucks. ‘Wearbucks’ is an Android Wear app that lets you have a fuss-free experience whenever you pay for your drinks at Starbucks. To use, simply install the free app into your Android Wear device, such […]
Mars announced that it has signed new multi-year deals with Joe Gibbs Racing (JGR) and National Association for Stock Car Auto Racing, Inc. (NASCAR), further anchoring its presence in the sport. The new agreement with JGR will extend the winning partnership that has brought the No. 18 M&M’s Toyota to victory lane 20 times since […]
The Uncle Ben’s Brand, the number-one selling brand of rice in the United States, has teamed up with New York-based celebrity chef Marcus Samuelsson to announce the third annual Ben’s Beginners Cooking Contest, designed to inspire healthy lifelong eating habits by encouraging parents and kids to cook together. Parents with children in grades K-8 can […]
The Japanese are known for their quirky products, and a restaurant in Tokyo, Zenyaren, has come up with a bizarre dish—meat skewers frozen in blocks of gelatin collagen. Diners have to lick the frozen collagen to get at the meat—this dish is served as the Japanese believe that eating collagen will reverse the effects of […]
Newcastle is resurrecting its popular Werewolf Blood-Red Ale, which was the top-selling imported limited edition in 2013. Like the nocturnal man-beast that serves as its namesake, Newcastle Werewolf has something of a split personality. Tear into a bottle or a pint and it mysteriously transforms — starting out smooth and mellow, then transforming to a […]
Mondelēz International brands Maynards, Bassetts and the Natural Confectionery Company have teamed up to run their biggest-ever on-pack promotion, created by Initials and featured on 21 million packs. The nationwide ‘Win Nothing but Fun Every Day’ campaign runs from now until 4th October 2014. Everyone who enters will win a prize or reward from a […]
Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale. “We are very excited to […]
Whether you’re taking that last summer camping trip, packing your duffle bag for the dorm room or backpack for school, it’s time to get outside and savor the rest of summer. Maximize the remaining sunshine with Bear Naked Granola’s Real Nut Energy Bars in four delicious flavors – Peanut Butter, Chocolate Chip Peanut Butter, Maple […]
Marking Jamaican Independence Day on August 6, Appleton Estate Jamaica Rum, the only premium rum crafted in the heart of Jamaica, unveiled its new brand campaign, “From Jamaica With Love.” This is the first marketing campaign from the brand’s new creative agency of record, San Francisco’s ARGONAUT, which invites consumers to explore the raw beauty […]
M&M’s, the world’s biggest chocolate brand, celebrated the grand opening of its first M&M’S World store in Asia – M&M’s World Shanghai – on vibrant East Nanjing Road. Creating 130 new jobs, the 1,600-square-meter ‘retail-tainment’ destination is the first in Asia – showcasing the strong growth of the M&M’s brand in China and throughout Asia. […]