Marissa Nichols and Ryan Lufkin were eating lunch one day at Salt Lake City’s Food Truck Thursday at the Gallivan Center, and wondered why ice cream trucks hit the roads in the summer to keep people cool but there were no hot chocolate trucks to keep people warm in the winter. And with that, the […]
http://www.youtube.com/watch?v=WYtfMYKqnrg New York-based advertising agency DeVito/Verdi has created a humorous advertising spot for discount grocers, Price Chopper. Just for the holiday season, this ad sheds the reputation that discount grocers stock poor quality meat and supplies. In the ad, a mom is getting ready to bring out a holiday meal for her family when she […]
Buddy has created a new identity for Sharp’s Brewery, and is overhauling sub-brands and packaging for its portfolio of drinks. The new Sharp’s identity features a wave holding device ‘which talks about the North Atlantic coast of Cornwall’, where the brewery is located, says Buddy creative partner Mark Girvan. One of the main drivers of […]
Love them or hate them, brussels sprouts are an inescapable fact of a good old-fashioned British Christmas – but what would you do if you were faced with 4,000 of them? http://www.youtube.com/watch?v=93xW3-HPOv0 That’s what happened when Artem SFX, an award-winning physical special effects company, were recently asked to help bring to life the new Christmas […]
A growing number of companies and organisations are supporting the Save Food Initiative dedicated to the fight against global food loss and waste. Nestlé, the world’s biggest food company, has now joined. This means that a hundred industrial companies, associations and media are now working together with Save Food – a broad-based alliance that covers large […]
At the starting line of the biggest gastronomic pleasure season of the year, Growing Naturals, makers of allergen-friendly rice and pea protein, are proclaiming both good and bad news: significant holiday weight gain is a myth, but for those already overweight (Body Mass Index 25-29%) and obese (BMI + 30%), holiday binging will adversely affect […]
Nestlé is systematically introducing more environmentally efficient ice cream freezers using natural refrigerants across Europe. The company has pledged that from now on all new commercial horizontal ice cream chest freezers bought by Nestlé across Europe will use only natural refrigerants. These are naturally occurring substances – like carbon dioxide, ammonia, water or air and […]
Americans consume on average over 1.5 billion pounds of peanut butter and peanut products annually, however for mal-nourished children in Africa, peanut butter is a ready-to-use therapeutic food that’s saving lives. http://www.youtube.com/watch?v=BXaXBRlzXrA Featured in the December issue of Food Nutrition & Science, Project Peanut Butter, a non-profit organization, works with children ages one-to-three years old […]
To commemorate the fifth anniversary of IKEA’s Shinmisato branch in Japan, the furniture giant introduced blue and yellow ice-cream, much to the chagrin of customers. The ice-cream is colored like the Swedish flag, alluding to the country IKEA originated from. Many failed to see that this was a branding strategy, calling the colors unnatural enough […]
Drinks giant Diageo has offered to sell most of its Whyte & Mackay business to address regulators’ concerns over competition in the blended Scotch whisky market. The offer, made to the Office of Fair Trading, followed Diageo’s purchase of a 25% stake in Indian company United Spirits, which owns Whyte & Mackay. The deal prompted […]