They say it’s the most wonderful time of the year; a time when we put our normal routines on hold to celebrate with friends and family. We play more, we eat more, but do we always have more fun? For many, the pressure to orchestrate and host the “perfect holiday” can become a burden and […]
A heated sports rivalry is a cause for tailgates, touchdown dances and raising a Captain Morgan Spiced Rum and cola with friends. To heighten the excitement this season and to ensure responsible decision-making while enjoying a good game, Captain Morgan, the most famous privateer of all time, will officially adopt a live, pet alligator named Cola. […]
Carolina-based PuckerButt Pepper Company announced its recognition by Guinness World Records as the winner of the World’s Hottest Chili title. Smokin’ Ed’s Carolina Reaper beat out former record-holder Trinidad Scorpion “Butch T.” Grown by PuckerButt owner Ed Currie, Smokin’ Ed’s Carolina Reaper delivers an average of 1,569,300 Scoville Heat Units (SHU). The SHU scale measures […]
Publishers Blue Crow Media has created maps that help coffee aficionados find the best coffee shops in New York, Paris and London. The limited edition speciality coffee maps feature over 100 leading cafes in these cities, that serve beans roasted by leading artisan roasters. Printed on high-quality recycled paper, these maps contain no frills and […]
McCain has unveiled a potato scented taxi, which will offer free rides for five minutes – the time it takes to microwave a McCain Ready Baked Jackets potato. The taxi will travel through London, Birmingham, Manchester, York, Leeds and Bristol, as part of a £8.4m marketing campaign. The specially designed ‘Jacket Taxi’ emits the warm […]
John Smith’s Extra Smooth, one of UK’s favourite ale, is ‘upping the ante’ with the launch of a new creative campaign that harnesses the brand’s links to horseracing and the smooth, No Nonsense credentials for which the beer is famous. The year-round press and radio campaign, which will embrace brand ads and racing advertorials, will […]
Nestlé has invested £6.7 million to expand production at one of its major regional manufacturing hubs, in western Turkey, creating an additional 100 jobs. The Karacabey factory first opened in 1989 and will now also make Maggi brand bouillon for the growing Saudi Arabian market. “Turkey is one of the fastest growing and most dynamic […]
Whether at the gym, shopping mall or office, ZICO Pure Premium Coconut Water provides the natural replenishment you need to renew. And now ZICO will be able to fully access the scale benefits of the Coca-Cola system. The beverage giants and ZICO Beverages LLC announced that Coca-Cola has acquired the outstanding ownership stake in ZICO. […]
It’s autumn, which for millions means the best apples in the world are arriving in stores. Along with the many delicious traditional apples, consumers anticipate the arrival of Grapple brand apples. Grapples are the only apple on the market that actually crunches like an apple, and tastes like a grape. This healthy apple offers an […]
Del Monte Arabia launched Fruit Explosion, a fun and interactive Facebook game with exciting prizes to be won. The campaign is focused on promoting the new Del Monte Juice Drinks with Bits – activated by a fully integrated bilingual social media regional support to boost the Del Monte brand, product awareness and preference across the region. Campaign […]