As anticipation and excitement continue to build around the world for the 2014 FIFA World Cup Brazil, Budweiser, the official beer sponsor of the tournament, unveiled the tournament-time components of its global Rise As One FIFA World Cup campaign. The series of football-themed activations, both on-site and around the world, includes the brand’s centerpiece television […]
As the Formula 1 season moves closer to the UK, Silverstone Hospitality gears up for one of the biggest events in Motor Sport, globally. The scale of F1 at Silverstone is immense and Silverstone Hospitality have now been ambassadors of seamless catering for the event for 7 years. The company has become expert at delivering […]
McDonald’s USA is offering guests new reasons to feel good about the fun and the food at McDonald’s with the addition of a new yogurt side option for kids and a Happy Meal brand ambassador. McDonald’s today introduced “Happy,” a new animated Happy Meal character that brings fun and excitement to kids’ meals while also […]
Berentzen USA is proud to announce the launch of Berentzen Bushel & Barrel. Berentzen Bushel & Barrel is the result of blending two delicious traditional flavors – bourbon, America’s native spirit, and Berentzen’s world-renowned apple liqueur. It takes Kentucky straight Bourbon whiskey distilled and aged to specification, and blends it with Berentzen Apple Liqueur. Berentzen […]
Be it an empty soda can, a plastic bag or even a rock – if we see one lying on the footpath most of us instinctively try to expertly side foot it to the bottom corner of the imaginary goal in front of us. But thanks to Pepsi, we can now do it without the […]
Havas EHS commissioned Loco films to shoot and edit six films for Nescafé Dolce Gusto featuring their new brand ambassador, Chef and TV personality Gizzi Erskine. With just a couple of days notice, Loco’s production team organised a kitchen-based location shoot to set the scene for Gizzi and the stylish Dolce Gusto coffee machine. Gizzi […]
Japanese company Otsuka Pharmaceutical plans to place a capsule in the shape of one of its soft drinks cans on the surface of the moon next year. Otsuka claims it will transport a capsule that looks like a can of its Pocari Sweat drink, 200,000 miles to the surface of the moon. The mission will […]
Tuborg beer is launching a brand new global marketing campaign called ‘Always Say Yes,’ building on the cultural ‘FOMO’ trend, or ‘Fear of missing out’, and encouraging a positive attitude. The campaign is a fully integrated, 360 degree campaign, encompassing a new TVC, out of home print campaign, digital and point of purchase for the […]
Liquid Experience Limited, a beverage company based in London, UK, started FundRazr campaign to raise capital for the launch of carbonated cola soft drink Miss Cola into the market. Are you prepared to be surprised about a new cola? A cola that delivers maximum refreshment, great taste and looks great? Miss Cola is the new dynamic and exciting […]
Cape Cod Potato Chips, known for kettle-cooked potato chips with a ridiculously good crunch, adds two savory new cheese varieties to the snack aisle with the launch of Buffalo Cheddar Waffle Cut and 40% Less Fat Aged White Cheddar & Sour Cream. “At Cape Cod we’re always looking for enticing new flavor combinations that complement […]