Montana’s Releases the World’s First Ad Campaign Paid for in Meat

Montana’s Releases the World’s First Ad Campaign Paid for in Meat

To prove that Montana’s Best of BBQ Sampler event is irresistible, the Montana’s team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked. Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods […]

Posh Dogs Get a Red Tractor Bed to Lay on!

Posh Dogs Get a Red Tractor Bed to Lay on!

It’s official. Britain loves hot dogs. Gourmet hot dogs are big news for 2014 and the artisan bread revolution is steaming ahead as consumers demand a better hot dog bun for their money. That’s why Kent-based Speciality Breads, the nation’s only Red Tractor certified artisan bakery, has been busy developing a hot dog bun like […]

Heineken Debuts “Best Tasting Light Beer” Campaign Featuring Neil Patrick Harris

Heineken Debuts “Best Tasting Light Beer” Campaign Featuring Neil Patrick Harris

Heineken Light, the “Best Tasting Low Calorie Lager” winner at the 2013 World Beer Championships, announced the launch of its “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris.  Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and creatively bring the […]

Jim Beam Taps Fans’ Own Personal “Statements” To Help Co-Create Bottle Labels

Jim Beam Taps Fans’ Own Personal “Statements” To Help Co-Create Bottle Labels

Each bottle of Jim Beam Single Barrel, the first-ever single barrel offering from the brand, exemplifies individuality – not only with the distinct flavor and personality of the bourbon itself, but also with its hand-crafted and hand-written bottle labels. And to celebrate its launch, Jim Beam announces today that it’s giving fans across the U.S. […]

Big Wave Surfing Hits The Streets Of San Fran

Big Wave Surfing Hits The Streets Of San Fran

On June 21, the longest day of the year, Bear Naked Granola brought the ultimate urban surfing experience to the iconic hills of  San Francisco, California. Those up for the challenge took to boards, rafts and even bare feet to surf down the one-and-a-half city block course. To share the big wave action with fans […]

Belvedere Vodka Unveils Extension To Know The Difference Campaign

Belvedere Vodka Unveils Extension To Know The Difference Campaign

The world’s first super premium luxury vodka, Belvedere Vodka, is thrilled to announce an extension to their highly successful Know The Difference campaign, titled Unlearn / Relearn. This campaign allows consumers to rediscover the flavor and taste of a high quality vodka, while debunking myths that have previously surrounded the vodka category. Consumers have been […]

Roger Federer Opens Lindt Swiss Chocolate Heaven At The Jungfraujoch “Top of Europe”

Roger Federer Opens Lindt Swiss Chocolate Heaven At The Jungfraujoch “Top of Europe”

Chocoladefabriken Lindt & Sprüngli (Schweiz) AG celebrated the official opening of Lindt Swiss Chocolate Heaven at the Jungfraujoch “Top of Europe,” 3,454 meters above sea level, together with the Jungfrau Railway and Lindt brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest Lindt chocolate, and the adjacent Master Chocolatiers parlor gives […]