Fullers Brewery in London are to open their first ever pub airside called ‘London Pride’ in the new Terminal 2 at Heathrow Airport, to be officially opened by HM Queen Elizabeth II on 23 June 2014. Caulder Moore created the concept for Fullers, having worked with them on previous projects. Caulder Moore translated the brand […]
Luxury champagne brand Moët & Chandon is inviting consumers to share snaps on Instagram throughout the summer using the hashtag #icechallenge to launch the new Moët & Chandon Ice Imperial drink. At the beginning of each month a new theme will be displayed and fans are asked to post a picture that best illustrates that […]
Fresh off another FAB season, Food & Beverage News’ exclusive partnership with the International Food and Beverage Creative Excellence Awards saw us get access to some closed doors, such as the judging session. On the 16th year of The FAB Awards we got to sit down with the Jury Chair of the Advertising, Interactive and […]
To launch a new children’s ready-to-drink dairy brand for IDP, JWT Vietnam has created an animation based franchise that includes an ongoing epic story, master-plot, characters, trailers, TVCs, a comic strip series, school and beach activations, and even a planned short movie. IDP’s large-scale move into animation-based branded content steps away from the conventional above-the-line […]
Coca‑Cola Great Britain (CCGB) announces that Coca‑Cola Life, the newest addition to the Coca‑Cola Trademark, will be available across Great Britain later this year. First piloted in Argentina and Chile in 2013, this will be the first time it will be available in Europe. This lower-calorie cola contains a third less sugar and a third […]
To celebrate this summer’s tournament in Brazil, The FA and Mars Chocolate UK have teamed up to offer free Just Play kickabouts to fans up and down the country. The offer begins on 12 June – two days before England’s opening game against Italy – and runs until the Final on 13 July. During that […]
Budweiser, the official sponsor of the 2014 FIFA World Cup Brazil, revealed the Canadian components of its fully integrated, global content series as part of the brand’s Rise As One FIFA World Cupcampaign, available to soccer fans across the country. Centered around the Rise As One thematic which honours the moments that unite soccer fans […]
South Korean designer Wonchan Lee has created a concept redesign of standard beer packaging—instead of holding beer in aluminum cans or glass bottles, he has placed it in clear plastic bags. Made for a fictional Belgium beer brand named “Leuven”, this striking and innovative packaging design is inspired by the ice bag and was honored […]
For 50 years, teens have been toasting to Crazy Good mornings with Pop-Tarts toaster pastries – and this year, the brand is celebrating its birthday by announcing the return of Crazy Good Summer. The third annual concert series is bigger than ever, with the chance to score free tickets to see some of today’s hottest […]
Smirnoff, one of the world’s leading premium vodka, announced a pioneering new super-premium vodka – Smirnoff White – available exclusively for travellers. The liquid has been freeze filtered at -6°C which results in an exceptionally smooth taste. Freeze filtration signifies a continuing revolution in Smirnoff’s distillation process – vodka is chilled to below freezing point and […]