Customers asked. Caribou Coffee responded. In nationwide surveys in the US, coffee-drinkers told researchers the number one complaint they have about their beloved drink is the way it stains. From coffee rings to drips on white dress shirts to the dreaded stains on teeth — a cup of coffee can start your day off right […]
In Auckland, New Zealand, the agency Colenso BBDO has come up with an intriguing way to market Burger King’s new TenderCrisp burgers. The agency converted an existing motel to sport the logo of the fast food chain, and invited its customers to “cheat on” its trademark burger, the Whopper, by eating the new burger in […]
McDonald’s will give away coffee at breakfast for the first time, the company announced on March 28 – one day after Taco Bell began a massive marketing campaign for its new breakfast menu, which took a shot at the fast food giants. In retaliation, the home of the Golden Arches revealed a photo of its […]
Advertising agency Konstellation has figured a way to make happy hour last longer for their client, Carlsberg. Introducing Happy Beer Time, a crowdsourced happy hour conducted in partnership with a bar. The bars first receive a USB stick that allows them to plug in to any screens they may have in their premises, and this […]
Designers Anonymous have been working behind the scenes since February this year to help launch new start-up Aloe Vera drink ‘Simplee Aloe’. Simplee Aloe is a new to market Aloe Vera based drink. It’s unique because it’s made from Aloe Vera gel – not powder, and sweetened with fresh grape juice and natural sugars rather […]
Blue Chip, the leading promotional marketing agency, has developed a strategic partnership for its client MU (owned by Adams Foods) with 20th Century Fox and the film Rio 2, the much anticipated sequel to the smash hit animated movie. Families will be re-united with Blu, Jewel and their three kids in this Amazonian adventure, the […]
Taco Bell and Deutsch LA have come up with a cheeky new ad that cleverly one-ups McDonald’s. In the ad, a group of men named ‘Ronald McDonald’ unanimously give their thumbs-up to the fast food chain’s new breakfast menu. Now that Taco Bell has thrown the gauntlet down, it’d be interesting to see how McDonald’s […]
Mars Chocolate North America officially opened the doors of a new, state-of-the-art, roughly 500,000-square-foot facility in Topeka, Kan. The facility – the first new Mars Chocolate North America site built in the last 35 years – will help the company meet the demands of consumers for the next 50 years by producing M&M’S and SNICKERS […]
PepsiCo and LOTTE-MGS Beverage (Myanmar) Co., the company’s bottler in Myanmar, announced that Pepsi-Cola is being locally produced for the first time since 1997. Myanmar consumers can now enjoy locally-manufactured Pepsi-Cola in 300-ml returnable glass bottles, with plans to expand into aluminum cans and other package formats in the coming weeks. This launch is the […]
In the latest stunt for its ‘You’re not you when you’re hungry’ campaign, chocolate brand Snickers teamed up with agency Clemenger BBDO to create a video, in which construction workers shout out empowering words to unsuspecting women on the streets. Instead of whistles and sexist catcalls, the workers shouted out encouraging phrases like “I’d like […]