Tetra Pak, the world leader in food processing and packaging solutions, has won a 2014 International Forum Packaging Design Award (the iF award) for Tetra EveroAseptic—the world’s first aseptic carton bottle for ambient white milk. The package was recognized by the jury of some 50 internationally renowned experts for its innovative concept, attractive appearance, ease […]
The Hain Celestial Group, a leading organic and natural products company providing consumers with A Healthier Way of Life, announced a packaging refresh for its TERRA brand root vegetable chips. The new look, designed by brand agency CBX, puts a modern spin on the brand’s classic black bag with dramatic food photography and a crisp […]
Following widespread reports that the “got milk?” slogan has been shelved, the California Milk Processor Board (CMPB), its creator, wants to remind us all that the tag line and campaign are very much alive and thriving in California. Conceived by agency Goodby, Silverstein & Partners for the CMPB in 1993, “got milk?” became so successful […]
The popular Bud Light Lime Ritas franchise is doubling. The brand is introducing two new permanent flavors – Mang-O-Rita and Raz-Ber-Rita – as the third and fourth flavor profiles in the Bud Light Lime Ritas family, which also launched a fifth flavor – Bud Light Lime Cran-Brrr-Rita – as a limited-time season offering in 2013. […]
Heineken, the official beer sponsor of the Tribeca Film Festival, announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7th, Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second short to premiere […]
Launching nationally this month, Smith & Forge is a hard cider fermented in the tradition of days gone by. With a rich amber color, 6% alcohol by volume (ABV), a distinct, not-too-sweet taste and a fantastically crisp finish, Smith & Forge is built to refresh. “There was a time when more hard cider was consumed […]
Birds Eye frozen food brand is launching new branding and packaging, part of a £60 million Europe-wide brand relaunch. The relaunch from parent company Iglo Group will see the introduction of a new logo and packaging, designed by JKR, according to Birds Eye. A new advertising campaign launched March 3 by Havas Worldwide sees brand […]
The real food flavors of classic hot wings are soaring into the chip aisle as Ruffles, one of the many brands that makes up PepsiCo’s Frito-Lay division, introduces Ruffles Deep Ridged Classic Hot Wing flavored potato chips inspired by Buffalo Wild Wings. The new flavor, which hits store shelves this month, offers a unique combination […]
Wearing jewelry that looks like miniature food is not exactly a new trend—but what about necklaces that not only look like food but smell like delicious sweet treats as well? Retailer Tiny Hands serves up “a drool worthy menu of scented food jewelry that come in all sorts of candy shapes like cupcakes, donuts, waffles, […]
Over the past two decades, the amount of calories and serving sizes that Americans consume have increased dramatically. To better reflect their current eating habits, the US Food and Drug Administration (FDA) has proposed changes to the nutrition labels found on food packaging. In its redesigned labels, several food information has been enlarged, and its […]