Coca-Cola has partnered with Austrian wine glassmaker Riedel to create a glass that is meant to make its soda taste better. 30 employees from Coca-Cola’s public relations and marketing departments, a panel of taste testers from the soft drink company, as well as wine and beer taste experts were involved in a sensory workshop held […]
Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, revealed the next components of its fully integrated, global content series as part of the brand’s Rise As One FIFA World Cup campaign, beginning with the digital debut of their first 2014 FIFA World Cup Brazil television advertisement entitled, Believe As One. Centered […]
For wing-loving basketball fans who think bellying up to a sports bar or picking up from a wing restaurant is the only way to get their hands on quality chicken wings during this year’s men’s basketball tournament, life just got a lot saucier. Pizza Hut announced that its WingStreet concept has been rolled out nationally, […]
Increasing its reach and strengthening its voice in the fast-casual marketplace, Tropical Smoothie Cafe has launched its first system-wide television advertising campaign. The new commercial, which will air locally in all of the brand’s markets, showcases the breadth of fresh food and smoothies at Tropical Smoothie Cafe. The spot also highlights Mojo Tacos, the brand’s […]
The No Kid Hungry campaign challenged America’s leaders to connect 1 million more low-income children in this nation to school breakfast over the next two years. Currently, just over half of our nation’s kids who need a free or reduced-price breakfast are getting one. “Eating a healthy breakfast dramatically changes kids’ lives,” said Academy Award-winning […]
Here Design has refreshed the identity for rum brand Bacardi – creating a new take on the bat icon that draws on its 152-year heritage. The bat has been the brand’s symbol since Bacardi’s foundation in 1862 in Cuba, by Spanish-born entrepreneur Don Facundo Bacardi Masso. The bat was introduced, according to Bacardi, when Bacardi […]
Del Monte Foods announced it has joined the Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to end the childhood obesity crisis, in a five-year commitment to help increase fruit and vegetable consumption among children. The commitment includes substantial investments in marketing and […]
Internet sensation the “Miracle Machine“, the first affordable wine making device for the home, is not a real device – it is just a piece of wood. The fictitious miracle, fronted by wine entrepreneurs Kevin Boyer and Philip James of CustomVine, has generated extensive media coverage around the world since its unveiling nearly two weeks […]
http://www.youtube.com/watch?v=rA_kv1Uh3s0&feature=youtu.be Mountain Dew announced the launch of Green Label Studios: Open Call – a first-of-its-kind nationwide content project inviting content creators of all genres to submit their best work for the chance to win the gig of a lifetime: a $250,000 production grant to create content for Green-Label.com, a digital hub created by Mountain Dew […]
http://www.youtube.com/watch?v=zy9RpsUYyq8 Ever been to the cinema and quietly frowned upon fellow members of the audience who munch loudly on popcorn, or noisily slurp their drinks? Well Saatchi & Saatchi Denmark came up with a unique alternative to the annual ads created by Coca-Cola reminding the audience to be quiet during movie screenings, which made some […]