Bear, the healthy snack brand, has launched a new multi-platform advertising campaign with B&B, which looks to target mums during the back to school period. Looking to promote both the YoYo brand, as well as the new Alphabites cereal, there will be a different creative for each, along with 25 key family events with National […]
1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival. More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people. McDonald’s is […]
When Taco Bell introduced its ‘Doritos Locos Tacos’ in America last year, its Canadian fans thought these tacos with shells made of Dorito chips would never cross the border—leading them to post angry rants on Twitter. To mark the long-awaited arrival of the Doritos Locos Tacos—and literally make these customers eat their words—the fast-food company […]
Krave has revealed that its ‘tweet when u eat’ campaign has generated a total of 76,498 Twitter and Facebook posts; with eight per cent of those involved saying that they eat the cereal. The research, carried out by Crimson Hexagon using its ForSight system, found 54 per cent of users have engaged with the Krave […]
To promote the creative imagination in kids and keep them entertained, McDonald’s—with the help of DDB Singapore—has re-imagined its tables in its restaurants to create the ‘Happy Table’. The Happy Table is an NFC-enabled table that lets kids play custom games on its surface, by simply tapping the table with a smartphone. Currently only available […]
Dieters look away – everybody else feast your eyes on Cadbury’s latest treat for the whole family; a ten foot-tall castle made from Cadbury Dairy Milk Pebbles. The Cadbury Dairy Milk Pebbles Castle – on display at Cadbury World, in Bournville, between Friday 23 and Tuesday 27 August – has been built using over 90,000 […]
A new study says McDonald’s and Burger King aren’t living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald’s and Burger King ads are “potentially misleading,” according to a study published in Plos One, a scientific journal. Compared to adult […]
Unilever-owned food brand Knorr is launching an online portal to recruit food enthusiasts to act as advocates as part of a wider £12m marketing push to raise its profile in the UK. The food maker is switching from promoting the convenience of its products to creating campaigns that push its quality and taste credentials. The […]
Unilever-owned snack Pot Noodle has had a post on its Facebook page banned for being “crass and degrading” towards women. The Advertising Standards Authority received two types of complaints about three Piri Piri Pot Noodles ads that appeared on the Pot Noodle Facebook page. It upheld one of the complaints for one of the ads, […]
For women, jean shopping can be mighty depressing. Kellogg’s Special K‘s new Fall Challenge (‘More Than a Number’ for Kellogg’s) in partnership with Leo Burnett Chicago –is out to change all that. In Special K’s latest installment of its “More Than a Number” initiative, the brand invited real women to a live event to try […]