Following widespread reports that the “got milk?” slogan has been shelved, the California Milk Processor Board (CMPB), its creator, wants to remind us all that the tag line and campaign are very much alive and thriving in California. Conceived by agency Goodby, Silverstein & Partners for the CMPB in 1993, “got milk?” became so successful […]
The popular Bud Light Lime Ritas franchise is doubling. The brand is introducing two new permanent flavors – Mang-O-Rita and Raz-Ber-Rita – as the third and fourth flavor profiles in the Bud Light Lime Ritas family, which also launched a fifth flavor – Bud Light Lime Cran-Brrr-Rita – as a limited-time season offering in 2013. […]
Heineken, the official beer sponsor of the Tribeca Film Festival, announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7th, Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second short to premiere […]
Launching nationally this month, Smith & Forge is a hard cider fermented in the tradition of days gone by. With a rich amber color, 6% alcohol by volume (ABV), a distinct, not-too-sweet taste and a fantastically crisp finish, Smith & Forge is built to refresh. “There was a time when more hard cider was consumed […]
Birds Eye frozen food brand is launching new branding and packaging, part of a £60 million Europe-wide brand relaunch. The relaunch from parent company Iglo Group will see the introduction of a new logo and packaging, designed by JKR, according to Birds Eye. A new advertising campaign launched March 3 by Havas Worldwide sees brand […]
The real food flavors of classic hot wings are soaring into the chip aisle as Ruffles, one of the many brands that makes up PepsiCo’s Frito-Lay division, introduces Ruffles Deep Ridged Classic Hot Wing flavored potato chips inspired by Buffalo Wild Wings. The new flavor, which hits store shelves this month, offers a unique combination […]
Wearing jewelry that looks like miniature food is not exactly a new trend—but what about necklaces that not only look like food but smell like delicious sweet treats as well? Retailer Tiny Hands serves up “a drool worthy menu of scented food jewelry that come in all sorts of candy shapes like cupcakes, donuts, waffles, […]
Over the past two decades, the amount of calories and serving sizes that Americans consume have increased dramatically. To better reflect their current eating habits, the US Food and Drug Administration (FDA) has proposed changes to the nutrition labels found on food packaging. In its redesigned labels, several food information has been enlarged, and its […]
Nutritionist have revealed a number of surprising facts about some of the most common beverages. According to a recent report very few people know what exactly is contained in what they drink. The truth is the drinking culture isn’t going away anytime soon and although people have different preferences when it comes to beverages, the […]
DOVE Chocolate is rolling out the red carpet this Sunday, Mar. 2, for its newest TV ad, which features Audrey Hepburn and is airing during the OSCARS “Red Carpet Live” on ABC. The cinematic ad for DOVE Dark Chocolate uses 3D computer-generated technology to capture Hepburn’s classic style and infectious smile. http://www.youtube.com/watch?v=W55yAyXT5s8 The ad shows […]