An App That Lets You Swap Leftovers to Prevent Food Wastage

An App That Lets You Swap Leftovers to Prevent Food Wastage

Seattle-based Dan Newman and his business partner, Bryan Summersett have developed an app that lets you share your leftovers with strangers. They developed Leftover Swap and it is an ingenious way of swapping meals with people around your neighborhood. Using the idea of couch surfing, where you can share your apartment with a stranger, Newman […]

McDowell’s No.1 Extends ‘Spirit of Friendship’

McDowell’s No.1 Extends ‘Spirit of Friendship’

http://www.youtube.com/watch?v=n8g9xQh0Pck One of India’s leading Whiskey brands, McDowell’s owes its success to the efforts in reinventing and being relevant to consumers over the last 40 years. Over the last 4 years the brand has been addressing its young Indian target audience with its positioning as the “The No.1 spirit of friendship” with the intent to […]

PepsiCo Names Sanjeev Chadha CEO of Asian, Middle Eastern & African Markets

PepsiCo Names Sanjeev Chadha CEO of Asian, Middle Eastern & African Markets

PepsiCo announced the appointment of Sanjeev Chadha to the position of Chief Executive Officer, Asia, Middle East and Africa (AMEA), effective immediately. In this role, Chadha will report to Chairman and CEO Indra K. Nooyi and oversee all aspects of PepsiCo’s AMEA business. Chadha most recently served as President, PepsiCo Middle East and Africa. Chadha is […]

Del Monte Brand is ‘Bursting with Life’

Del Monte Brand is ‘Bursting with Life’

On the heels of its current “Bursting with Life” ad campaign, Del Monte continues to bring to life its brand positioning by reestablishing the role of its packaged fruits, vegetables, and tomatoes in contributing to a healthy lifestyle. For the first time in more than 25 years, Del Monte Brand has updated its packaging and […]

Kit Kat Rewards People With Free Nexus 7 Tablets For ‘Taking A Break’

Kit Kat Rewards People With Free Nexus 7 Tablets For ‘Taking A Break’

To celebrate the upcoming launch of Android’s latest operating system ‘Kit Kat’, the chocolate company—together with ad agency JWT Amsterdam—launched a campaign, in which they gave away free Nexus 7 tablets to people—for simply taking a break. In the campaign, titled ‘KITKAT – Have a seat’, they installed special outdoor ads at various locations in […]

JWT & Nestle ‘Bake The World A Better Place’

JWT & Nestle ‘Bake The World A Better Place’

http://www.youtube.com/watch?v=s8lbi67t6DM New from Nestle Toll House is a spot sure to melt the hearts of audiences everywhere. The spot, edited by Cut+Run’s Gary Knight for agency JWT and Hungry Man director Robert Nylund, is a smile-inducing anthem that calls for people everywhere to “bake the world a better place.” Wonderful moments, from slightly uncomfortable to […]

Martini Celebrates 150 Years of Italian Style at Glittering Anniversary Gala

Martini Celebrates 150 Years of Italian Style at Glittering Anniversary Gala

Martini, the leading Italian sparkling wine, celebrated its 150th Anniversary in spectacular fashion on the shores of Lake Como. The gala to celebrate 150 years of Martini, the ultimate symbol of Italian style and passion, was filled with magical Martini moments from the past, the present and the future all set against the stunning backdrop of the […]

Skol Summon’s Brazil’s Beer Pros

Skol Summon’s Brazil’s Beer Pros

Skol has just launched its new film “Skol Pro,” aimed at Skol-loving fisherman, skaters, basketball players, holidaymakers and clubbers, who each have their own unique way of enjoying their Skol. Created by F/Nazca Saatchi & Saatchi, the production shows little tricks of the beer professionals including; how to turn a sofa into a beer cooler, […]

A Collection Of Cakes Shaped Like Burgers And Other Savory Foods

A Collection Of Cakes Shaped Like Burgers And Other Savory Foods

After Louise Caola’s friends enjoyed one of her creative cakes—which looked like sausage and potato mash—the 23-year-old resident of London started creating more confections that look like savory meals. After posting these tasty confections on Instagram and Twitter, Caola was flooded with orders and decided to quit her job in advertising to make these unusual […]