evian Natural Spring Water unveils its new identity. For the first time in over a decade, evian has redesigned its bottle. Like its award-winning bottle of 14 years ago, this design represents a major breakthrough, fitting for the water that first defined the U.S.’s premium water segment in the early ’80’s. Sleeker and with cleaner lines, […]
In 1671, Captain Henry Morgan led a historic invasion off the shores of Panama. Though five of his ships were lost on the bottom of the Caribbean during this battle, including his flagship The Satisfaction, Morgan earned his mark in history as one of the most renowned privateers of all time. After almost 350 years, […]
Chinese artist Pu Derong has a pair of extremely steady hands. Using just a blade and his skill, Pu manages to carve amazingly detailed and intricate masterpieces on eggshells that are only 0.3 mm thick. What is even more astounding is that unlike other eggshell art, Pu does not completely pierce the fragile shells. Instead, […]
Chopped meat product Spam is being made available in plastic tubs for the first time in the brand’s 75-year history. The new easy-to-open tubs have been created by consultancy Sphere, and will be available from next month. Spam brand owner Hormel Foods says the move is a bid to ‘attract both new and lapsed users […]
Skittles has teamed up with the greatest fruit-slicing game in the world and, this July, is set to entertain its fans with a new on-pack promotion, telling avid gamers how to download new Fruit Ninja vs. Skittles to their Smartphone for free. The new and exclusive game, which launches in the UK next month, will […]
It may be the lazy days of summer, but if you snooze, you might lose the opportunity to enjoy exclusive Snapple Lemon Daze lemonades, available only at participating 7-Eleven stores this summer for a limited time. 7-Eleven’s latest cold beverage offer comes in three all-natural flavors – Lemonade, Pink Lemonade and an all-new Mango Lemonade […]
The HoneyBaked Ham Company of Georgia announced that for the first time in the company’s 55-year history, it will expand internationally. HoneyBaked is partnering with Toranomon Ham Co., Ltd., who will hold the rights to sell Honey Baked Hams, turkeys, sides and desserts in Japan. The premium food retailer is targeting a launch later this […]
Beck’s Beer, one of the most popular German beer brand in the world, unveiled the six original pieces of artwork that will comprise the 2013 Beck’s Art Labels project. Each year, Beck’s selects six artists, from different disciplines, to design original creative work to live on Beck’s beer labels. Dedicated to supporting up-and-coming artistic talent, […]
Global beer brand Heineken have launched a new contemporary packaging design across its consumer six pack, and 24 pack varieties. The new packaging features the brand’s iconic red star as a prominent feature on the front of each carton, symbolling quality and style, while maintaining Heineken’s status as a progressive and premium international beverage. The […]
As an official supplier to Wimbledon, Evian and its agency We Are Social have come up with a multi-channel campaign in an attempt capture the public’s imagination and get them dancing to the “Wimbledon wiggle”. The campaign makes a song and dance of the usually straight-laced centre court crowd and invites the public to “get […]