Sunday, June 30 marks the last leg of the One Run for Boston relay, a 3,300-mile relay race where individuals across the country registered to run and dedicate their time to raise money for The One Fund, which was created to raise money to help those families most affected by the tragic events of the […]
If this looks like a beer that only the devil himself would try, then Hungarian Csaba Bernát has succeeded. Called the “Fekete Démon”, this elegantly packaged beverage captures the dark and mysterious quality of Soproni beers while enticing people to drink it. Shrouded in black, this intriguing packaging is enough to pique anyone’s curiosity.
Sbarro announced that it has expanded its partnership agreement with White Planet Restaurants (WPR), led by Sriram Rajagopal and Gopal Rajagopalan, to significantly deepen the company’s presence in South India. WPR, which currently operates five Sbarro eateries in India, was named the brand’s South Indian master franchisee with plans to open 35 new eateries throughout […]
Carlsberg UK has tasked LBi with developing its digital initiatives across its brand portfolio, including Tetley, Somersby, Tuborg and San Miguel. The appointment will see LBi work across the brands, including Carlsberg, across a number of media channels, beginning with a social media and branded content initiative for San Miguel Fresca. Jonathan Dee, Marketing Controller […]
Tuborg is sporting a new, premium look, with a refreshed modern identity reflected across all elements of the brand, including bottles, cans and packaging, from this month. The new image for the brand coincides with a reduction in ABV to 4% from 4.6%. The change has been made to meet growing consumer take-up of premium […]
DDB Chicago just launched the above wonderful interactive YouTube experience for Skittles, celled Figurines. The ad starts off just like a normal crazy Skittles ad, but then you are invited to smash figurines standing on a table. Each figurine has a different story. Try it out by watching the video above and picking a figurine of […]
In celebration of Jared Fogle’s 15th Anniversary of losing and keeping off more than 200 lbs., Jared will embark upon a new mission: to inspire America with a health-focused webisode series aimed at motivating and inspiring fans around the world. The first episode of the program, entitled Jared’s Journey, features a one-on-one interview with celebrity […]
evian Natural Spring Water unveils its new identity. For the first time in over a decade, evian has redesigned its bottle. Like its award-winning bottle of 14 years ago, this design represents a major breakthrough, fitting for the water that first defined the U.S.’s premium water segment in the early ’80’s. Sleeker and with cleaner lines, […]
In 1671, Captain Henry Morgan led a historic invasion off the shores of Panama. Though five of his ships were lost on the bottom of the Caribbean during this battle, including his flagship The Satisfaction, Morgan earned his mark in history as one of the most renowned privateers of all time. After almost 350 years, […]
Chinese artist Pu Derong has a pair of extremely steady hands. Using just a blade and his skill, Pu manages to carve amazingly detailed and intricate masterpieces on eggshells that are only 0.3 mm thick. What is even more astounding is that unlike other eggshell art, Pu does not completely pierce the fragile shells. Instead, […]