Tui Brewery has unveiled its latest campaign via an experiential PR stunt. It is offering a share of $1 million, and a sole prize of £100,000 to anyone who can make a one handed catch from the stands at New Zealand Cricket whilst wearing one of its orange T shirts. Tui said the promotion is […]
With today’s consumer increasingly driven to try new flavors, premium chocolatier Lindt & Sprungli is satisfying that appetite with the introduction of its latest product innovations. The new products include Lindor Coconut truffles, Classic Recipe Caramel with Sea Salt bars, unique additions to the Lindt Chocolate Specialties line, and the first ever Lindt Brownie Mixes. […]
John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic Ocean and is now available as part of the John Walker & Sons portfolio of Scotch whisky in the United States. Inspired by Sir Alexander Walker’s passion for epic journeys, John Walker & Sons Odyssey is crafted from three rare, […]
http://www.youtube.com/watch?v=Lm4oiLzJs2g Coca‑Cola is set to re-launch its zero sugar and zero calorie drink, Coke Zero, nine years after first launching in the UK in 2006. “Just Add Zero”, which launches on January 13, is the new integrated marketing campaign that will put the brand on TV and to the top of the agenda in 2014. […]
http://www.youtube.com/watch?v=8cDnXKswHzA Next year is destined to be a year full of flavor at Sonic Drive-In, and they’re planning on getting taste buds everywhere in shape to feel a variety of new flavors, inspired by Sonic’s new Salsa Verde Breakfast Burrito and Breakfast Toaster. “Train Your Buds, with T.J.” takes T.J. Jagodowski of Two Guys fame […]
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand its marketing to new areas without cannibalising the brand’s cache. The new logo replaces the traditional three-line branding – Absolut Country of Sweden – on all marketing assets, with the exception of the bottle itself. It incorporates an updated typeface […]
Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake have joined forces to launch Sauza 901 super-premium tequila. The co-branded partnership blends the creativity and one-of-a-kind personality of the 901 brand’s founder with the quality and history of iconic Sauza Tequila to craft a dynamic lifestyle spirits brand. The […]
Life is good, the lifestyle brand committed to spreading the power of optimism and helping kids in need, introduces its new line of Life is good coffees to retailers throughout North America. The coffee line, available on shelf now, provides consumers with high-quality, UTZ Certified and delicious coffees. Life is good coffees are available in […]
To promote the delicious blends of Swiss coffee roasting company Black&Blaze and their ad agency Inhalt&Form Werbeagentur BSW came up with five witty posters. The handles of coffee mugs were photographed in such a way that they resembled the dials on electronic appliances, bringing across the message that these coffee brews would “turn you on” […]
Diageo, the world’s leading premium drinks business, and Sean Combs announced that they have furthered their relationship by creating a new joint venture that has purchased luxury tequila brand DeLeon. The joint venture, a 50/50 global partnership between Diageo and Combs Wine & Spirits, builds on a strategic alliance formed by Diageo and Combs Enterprises to develop and […]