BBDO’s Bud Light win in the U.S. has cost the agency the Light account in Canada. The cross-border conflict was apparent as soon as the agency picked up Bud Light in the states last month. Molson Coors, which markets Coors Light in Canada, began considering its options almost immediately and has decided to move the […]
Owner of Spanish bakery Triticum, Xevi Remón, pays a lot of attention to his bread. So much so that he designed special packaging for the different types of bread he bakes. The custom packaging is designed to fit each type of bread perfectly, reducing bulk and material wastage. Remón’s clever design also includes holes for […]
Jamie Oliver is launching new restaurant Trattoria, with branding by The Plant. The first Trattoria branch will open next week in Richmond, west London, with interiors designed by Blacksheep. Work began on the Trattoria project around November last year. Trattoria will be loosely based on the Jamie’s Italian brand, though with a more ‘local Italian’ […]
Londoners looking to cool down this weekend are being invited to squeeze into their Speedos, bring out their bikinis and head to the Juicy Water back garden to jump through the world’s largest water sprinkler and get refreshed. They can make the most of the hot weather in a giant water pistol fight and help […]
Six months on from the horse meat scandal, British consumers remain highly sceptical about the efficiency of the British food industry. Indeed, new research from Mintel reveals a startling lack of confidence among British consumers in the UK food industry’s ability to provide food that is safe to eat. Exclusive research looking at attitudes towards […]
As part of a charity project to raise funds for disaster relief efforts for the devastating 2011 Japanese earthquake and tsunami, Anchor Coffee and sake and beer brewery, Sekinoichi, collaborated to create the ‘Coffee Beer’, a beer with a rich, deep taste, due to the coffee beans added during the brewing process. The two companies, […]
This month, Moyo peanut butter launches its Indiegogo campaign with the initial goal of saving 2,000 children with micronutrient-enhanced therapeutic peanut butter. Donors to the Indiegogo campaign will help feed severely malnourished children in Central America, Africa, Nepal and the United States. Campaign donors will also receive an invitation to join Moyo’s official peanut butter product […]
With the hottest days of the year upon us, Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, is giving people a great new way to keep cool at home with the brand’s famous Iced Coffee. Dunkin’ Donuts introduced Original Blend Iced Coffee K-Cup packs, a new variety of the brand’s popular K-Cup […]
You may not know this, but other than being a sexy Hollywood heart-throb, actor George Clooney is also an avid tequila-drinker. Together with his tequila-loving buddies Rande Gerber and Mike Meldman, Clooney decided to create the elusive ideal tequila they sought the world over but couldn’t seem to find. The result is the launch of […]
Mars has unveiled a new print and TV campaign to promote Snickers Bites, a new bite-size range it launched onto the market in May this year. Kicking off in July, the advertising and social media campaign was created by BBDO New York and uses the familiar “You’re not you when you’re hungry” theme. Continuing the […]