http://www.youtube.com/watch?v=Wxf51cxqglk It wouldn’t be the holidays without a warm and fuzzy seasonal ad from everyone’s favorite soft drink company, and Coca-Cola’s Christmas ad is definitely high on the feel-good factor. Created by advertising agency DAVID, the ad features a Coca-Cola cab ferrying passengers amidst the busy holiday rush in Rome, picking up passengers going the […]
Post Foods launched a friendly competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is most popular among fans. Online and mobile competitions from January through September 2014 will rally support for each flavor. http://www.youtube.com/watch?v=QamavYuJZ2E WWE Superstar John Cena returns to the front of Post Fruity Pebbles cereal boxes and will serve as […]
With the match-ups decided and excitement around college football surging, Tostitos – the brand known for making life a party – is getting the 2014 Fiesta Bowl festivities started early this year. Together with hip hop music icon and former high school football standout Nelly, the Tostitos brand is sharing ultimate party must-haves to get […]
Marmite has lost its position as Britain’s favourite branded toast-topper to Rowse Honey as the UK’s love-hate relationship with the savoury spread took a turn for the worse. Sales of Marmite dipped 5% in terms of value and 1.2% in volume while sales of Rowse Honey soared nearly 18% in value and 21% in volume […]
Bulletproof has revamped the packaging for Cadbury’s hot drink range. Cadbury’s hot drink range includes instant hot chocolate and drinking chocolate as well as the Highlights range. Bulletproof says it wanted to create a more recognisable product that does justice to the reputation of Cadbury. The redesign follows a new look for Cadbury Dairy Milk, […]
With only 50 days until Team USA competes at the Sochi 2014 Olympic Winter Games, Kellogg’s announced that Team Kellogg’s, a group of Olympic and Paralympic athletes and hopefuls, will be featured on specially-marked products, starting in late December. Following the success of the highly popular athlete boxes from the 2012 Olympic Games, Kellogg’s is […]
getWaiter!, the smartphone app which makes it easier for diners to call their waiter, has found that more of us would sooner opt for stress-free over stressful this year. More people will eat out for their main Christmas meal, with favourite menu choices being the traditional Turkey dinner, Indian cuisine and steak. As it takes […]
Nestlé has inaugurated a new experimental farm on a 30-hectare site in Côte d’Ivoire to focus on plant science and research into nutrition, sustainable agriculture and rural development. The farm, located at Zambakro, some 18km from the capital, Yamoussoukro, will create 20 jobs by 2014. The ceremony was attended by Côte d’Ivoire’s Prime Minister Daniel […]
The Wrigley Company Foundation announced the addition of ten new countries to its international Litter Less education campaign led by the Foundation for Environmental Education (FEE). This addition brings the number of participating countries to 35 globally and kicks off the third year of a three-year, $3.1 million campaign. The Litter Less campaign aims to […]
Exotic coffee merchants, Sea Island Coffee has secured two prestigious listings in the gourmet grocery section at Harrods, London and the gourmet food collection at Heathrow Terminal 5’s Caviar House & Prunier store. These exciting collaborations, which will showcase a wide range of specialist coffees including Jamaica Blue Mountain, Hawaii Kona and Signature Espresso Blend among […]