Artem SFX – the award-winning physical special effects company – received a brief to create props and effects for a series of three TV commercials for Carling Brewery’s “Refreshingly Perfect” campaign. The Artem team, headed up by Alex Phillips, worked on three separate adverts: an extreme underwater apple bobbing event, a heroic catch for a […]
In light of The American Medical Association’s (AMA) recent announcement that obesity has now been classified as a disease, the way in which obesity is measured has come under fire. Body Mass Index (BMI), the national standard for measuring obesity, is an antiquated and highly inaccurate system invented in 1835 that does not consider gender […]
Burger King Worldwide, invites guests in Boston to discover why ‘Taste is King’ from the comfort of their home or office as the Burger King brand expands the BK Delivers program. With as many as five participating restaurants in Boston, guests can now enjoy their favorites, like the Whopper\\ sandwich and hot, crispy fries, delivered to […]
Stride Gum has worked together with Widen + Kennedy London to come up with Gumulon, a game app that requires users to chew gum. Users play as Ace, an alien who has to escape monsters while traveling through outer space. Mouth movements are detected by the cameras of iOS devices, which will in turn enable […]
B&B studio has rebranded Jealous Sweets, establishing a link between the name and the look, which is now anchored by a magpie and a changeable jewel icon. The product is a jelly sweet aimed at adults, containing natural fruit juices and no gelatine, artificial colours or flavours. B&B studio creative partner Shaun Bowen says, ‘The […]
Travellers in and out of Vancouver’s YVR airport will now have the opportunity to pick up a Hot ‘N Juicy™ hamburger or fresh cup of Redhead Roasters coffee as Wendy’s opens its first airport site, the restaurant’s 369th location in Canada. To mark the occasion, owners Dave and Marianna Mah will make a donation to […]
An innovative spirit, made with a unique blend of top-shelf vodka, pineapple, coconut and Moscato, SMOKE Liqueur blends two of the most popular trends in the spirits industry today – Ready-To-Drink cocktails and Moscato, the fastest growing wine category in the United States. Combining the finest ingredients, this extraordinary liqueur has a rich heritage fusing […]
To attract more customers from bigger, more established coffee chains, Taiwanese coffee chain Let’s Café decided to print its customers’ faces on their lattes. Using a special coffee printer, customers could upload their photos to the machine, and the printer will instantly reproduce their image using cocoa powder. Are latte portraits the future of coffee?
Designed by advertising agency BBDO Dusseldorf, this new German campaign for Pepsi cleverly hides the familiar logo amid a web of blood vessels. The advertisement eschews text and huge logos to sell the product, instead relying on Pepsi’s brand colors and the beautiful art to catch one’s attention.
Inspired by the launch of the 2013 Hotels.com Club Sandwich Index, the five-star Hullett House Hotel in Hong Kong has partnered with Hotels.com to create the world’s most luxurious Club Sandwich. Setting customers back a mouthwatering $62 (HKD480), the culinary creation may be more expensive than those in Geneva, which topped the annual Club Sandwich Index […]