A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has won the Cannes Lions Grand Prix award in the creative effectiveness category, festival organizers confirmed. Separately, a campaign from McCann Melbourne for Metro Trains called “Dumb Ways to Die,” won the Grand Prix in the direct category and a […]
After redesigning its logo last year, pizza chain Domino’s found itself with a lot of outdated merchandise that featured the old logo. Instead of discarding them, Domino’s—with the help of ad agency CP+B—decided to give them a second life in an online program called ‘Second Hand Logo’. 10 artists were commissioned to create new items […]
A consistent ‘traffic light’ system for providing nutritional food labelling is finally rolling out, following several years of development. The system will combine red, amber and green colour-coding and nutritional information to show how much fat, saturated fat, salt and sugar and calories are in foods. The system is based on ‘traffic light’ designs that […]
The weather cooperated with the maple run this year, creating just the right temperatures to get the sap flowing throughout March and April in all of Quebec’s maple-producing regions. The result is a bumper year for maple syrup. With the sole exception of the week of March 14-21, where even Quebec’s maples were granted a […]
Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, recently unveiled a new store design, the brand’s first in nearly seven years. The contemporary new look provides an exciting update to Dunkin’ Donuts’ current restaurant appearance and layout, reflecting the company’s evolution from a morning destination into a brand that serves people all […]
A twist-off, resealable wine cork, which doesn’t need a corkscrew, is set to be brought to market. The Helix twistable cork has been developed by Portuguese cork stopper producer Amorim, which has worked with US wine packaging company O-I for four years on the project. The Helix design features a twistable cork stopper, which fits […]
From now on, vinyl enthusiasts might have to start drinking Beck’s beer simply as a matter of principle. The German brewery, celebrating its 140th birthday this year, has long been lauded for its pale lager. But the company recently decided to pay homage to a different kind of tradition after noticing the similarities between the […]
In Melbourne, there is a visually striking piece of architecture that stands out for its innovative use of material—the Prahran Hotel has a bar that has been built using gigantic concrete tubes. Usually concealed from view, these concrete water pipes have been used to create the street façade of the bar, giving it a chic, […]
Hampshire Cricket Club has seen improved performance and consistency in their recent games, fuelled by the nutrition brand, Kinetica Sports. Over the last 10 years cricket has become a faster sport and Hampshire Cricket Club decided to request the help of Kinetica to allow their team to have better support in health and fitness. So […]
Summer is quickly approaching, and according to Alpine Freezer — distributors of the frozen yogurt machine Alpine 360 — this warm season is likely to reveal interesting trends in frozen desserts among American consumers. The company explains that while frozen yogurt — especially in terms of self-serve options — has remained a popular option among […]