Grolsch, the premium continental lager brand, is launching ‘The Green Light District’ – a multichannel campaign targeting drinkers in Brighton that has been created by integrated experiential agency, LIFE Experience. The campaign, which takes in experiential, ambient media, social, PR and promotional activity, is aimed at driving consumer engagement and trial of the iconic lager. […]
Dogs set to enjoy ‘season’s eatings’ as owners give them a taste of Christmas. With the celebration season around the corner, a survey from super-premium pet brand Fish4Dogs has revealed that Christmas Dinner is definitely on the menu for the pooches in our lives. As well as receiving cards, presents and special treats, many pampered […]
Winebotas, a Chicago based company, launches a new website and presents their new collection with product upgrades and new striking designs. After a succesful launch at the beginnnig of 2011 where more than twenty modern design and lifestyle publications –including Details magazine and Cool Hunting– featured the Winebota, this traditional product from Spain quickly became […]
Marissa Nichols and Ryan Lufkin were eating lunch one day at Salt Lake City’s Food Truck Thursday at the Gallivan Center, and wondered why ice cream trucks hit the roads in the summer to keep people cool but there were no hot chocolate trucks to keep people warm in the winter. And with that, the […]
http://www.youtube.com/watch?v=WYtfMYKqnrg New York-based advertising agency DeVito/Verdi has created a humorous advertising spot for discount grocers, Price Chopper. Just for the holiday season, this ad sheds the reputation that discount grocers stock poor quality meat and supplies. In the ad, a mom is getting ready to bring out a holiday meal for her family when she […]
Buddy has created a new identity for Sharp’s Brewery, and is overhauling sub-brands and packaging for its portfolio of drinks. The new Sharp’s identity features a wave holding device ‘which talks about the North Atlantic coast of Cornwall’, where the brewery is located, says Buddy creative partner Mark Girvan. One of the main drivers of […]
Love them or hate them, brussels sprouts are an inescapable fact of a good old-fashioned British Christmas – but what would you do if you were faced with 4,000 of them? http://www.youtube.com/watch?v=93xW3-HPOv0 That’s what happened when Artem SFX, an award-winning physical special effects company, were recently asked to help bring to life the new Christmas […]
A growing number of companies and organisations are supporting the Save Food Initiative dedicated to the fight against global food loss and waste. Nestlé, the world’s biggest food company, has now joined. This means that a hundred industrial companies, associations and media are now working together with Save Food – a broad-based alliance that covers large […]
At the starting line of the biggest gastronomic pleasure season of the year, Growing Naturals, makers of allergen-friendly rice and pea protein, are proclaiming both good and bad news: significant holiday weight gain is a myth, but for those already overweight (Body Mass Index 25-29%) and obese (BMI + 30%), holiday binging will adversely affect […]
Nestlé is systematically introducing more environmentally efficient ice cream freezers using natural refrigerants across Europe. The company has pledged that from now on all new commercial horizontal ice cream chest freezers bought by Nestlé across Europe will use only natural refrigerants. These are naturally occurring substances – like carbon dioxide, ammonia, water or air and […]