Leo Burnett Moscow developed “A Ring to Bring Them Closer” for McDonald’s to raise funds for the House for Moms near the children’s hospital in Kazan (Tatarstan). The house will allow children who undergo protracted courses of therapy to spend more time with the ones they love. The effort explored Soviet Union’s tradition of children […]
In Quebec, Canada, it is common to serve both pizza and spaghetti on the same plate. However, convenience store chain Couche-Tard has taken it up a notch by creating pizza- and spaghetti-flavored slushies. Called ‘Pizzaghetti-Sloche’, customers can choose to drink the flavors individually or combine them together. The store even released two spots to promote […]
Shopper statistics reveal that traditionally consumers spend more on Mother’s Day than Father’s Day. The makers of Johnnie Walker Blended Scotch Whisky announced their support for ‘Dads Deserve Better’, a global movement addressing the need for giving dads more thoughtful gifts. Rather than the standard present of socks or a tie, the movement encourages family […]
Pinkberry launches Smoothies featuring fresh, all-natural Pinkberrygreek yogurt. The Pinkberry Smoothies combine simple, nutritious ingredients like hand-cut fruit and protein-rich Greek yogurt in one cup, to offer more choices for healthy snacking on-the-go. They are available in five delicious flavors nationwide starting June 7. “Pinkberry is focused on innovation,” said Ron Graves, CEO of Pinkberry. […]
The nation’s favourite mariachi band, that recently bagged multiple FAB Awards, return to screens and stages this summer with a fresh new party anthem, slicker outfits and a bucket load of hair gel! Doritos is excited to launch its summer campaign, which sees Mariachi Doritos put their iconic Mexican stamp on the party anthem, I […]
New research from the U.S. Department of Agriculture (USDA), published in the June issue of Procedia Food Science, shows the positive changes food companies have made to enhance the nutrition profile of ready-to-eat cereals (http://ow.ly/lGMke). According to the study, fiber in breakfast cereals from major manufacturers increased 32 percent, while sugar and sodium decreased 10 […]
BuroCreative has developed the branding and identity for The Pig Idea, a new campaign which aims to cut food waste by encouraging the practice of feeding it to pigs. A number of celebrity ‘ham-bassadors’ have been brought in to back the campaign, including Hugh Fearnley-Whittingstall, Fergus Henderson and Rosie Boycott. Supporters of The Pig Idea […]
Domino’s Pizza announced the release of its Domino’s Pizza app for Windows Phone 8. This newest mobile offering gives Domino’s an app presence on nearly 95 percent of the smartphones sold in the U.S., and offers a few features that are exclusive to Windows Phone. In a first for a Domino’s mobile app, the Windows […]
Russian Standard Corporation announced that it has completed its acquisition of Central European Distribution Corporation, adding more than a dozen brands to its portfolio and vaulting Russian Standard to the position of second-largest vodka producer by volume in the world. The consolidated company has significant scale and breadth on a global basis, with over 34mn […]
This summer, Louisville, will pilot market the new 12 oz. Bud Light Vented Can – an innovation featuring a first-of-its-kind, self-contained venting tab that delivers the world’s smoothest drinking experience in a can. The integrated tab design gives consumers the freedom to enjoy the superior drinkability of America’s favorite light beer in a vented can […]