http://www.youtube.com/watch?v=8Vv_M2jBDf4 It’s happened: The Kraken has burst from the realm of myth into the living world—and into living rooms across America. Premium spirits importer Proximo Spirits has launched a new television and digital campaign for it’s rum brand, that features the eponymous, epically-proportioned Kraken destroying a ship in jaw-droppingly photo-realistic high definition. The action is […]
Bright peach flavor combined with the sweet flavor of honey is delivered in the rich, velvety yogurt customers expect from The Greek Gods brand. This new flavor will be available in a convenient 24 oz. tub—ideal for sharing with the entire family. Divine on its own—it is delicious with fresh fruit or granola or instead of […]
The true and timeless relationship between Frank Sinatra and Jack Daniel’s has received a satisfying salute with the Canadian launch of Sinatra Select. Destined to be remembered as one of the finest releases by Jack Daniel’s, this special edition Tennessee Whiskey celebrates a legendary friendship that lasted more than half a century. The barrels used […]
Trying to get at the last few chips at the bottom of a Pringles tube can be a real hassle—it is also not uncommon to get one’s hand stuck in the metal canister. Ever the creative problem-solvers, the Japanese have come up with an ingenious chip dispenser that will allow you to reach all the […]
Turkish beer brand Efes is rolling out a new look, which aims to ‘reassert its position as the market leader’. Efes is the most popular beer brand in Turkey, and also marketed in more than 80 countries around the world. The brand is owned by Anadolu Efes, Europe’s fifth largest brewer. The new look has […]
A new branding design created by Sketch Bureau‘s Fraser Reynolds, is to be launched by Irish cider brand Magners across all its products to reinforce its Irish heritage and give greater stand-out at the bar. It reintroduces the traditional green associated with the brand when it first launched in the UK in 2005 and brings […]
Chalone Vineyard announces the first commercial release in more than a decade of its popular Gavilan wine brand. The new Pinot Noir and Chardonnay, both from the superb 2012 vintage, are available at fine restaurants and wine shops around the country. According to Winemaker Robert Cook, “Long-time fans of Chalone Vineyard will be excited to […]
Heineken, the world’s most international brewer, debuted their exclusive denim collaboration with Japanese brand Neighborhood for the #Heineken100 program, an exclusive seeding program that celebrates Heineken’s “Man of the World.” Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop Union Los Angeles), the indigo denim, rigid narrow jeans include exclusive Heineken green cross-stitching, […]
Hip-hop and burgers join forces as McDonald’s USA announced the launch of its 2013-2014 Flavor Battle competition. The 13-week national DJ competition challenges some of America’s hottest up-and-coming mix masters to show off and prove they are the best on the 1s and 2s. Twelve DJs, each representing a U.S. region and one of McDonald’s […]
French spirits maker Moët & Chandon is using a new approach to sell its Champagne, putting its bottles behind glass in a vending machine. The vending machine is part of the holiday gift section at British department store Selfridges, and dispenses mini bottles of Moët & Chandon. By putting its product in such an ordinary […]