This is one invention that should appeal to craft beer enthusiasts. Made in Northern Ireland, the ‘Brewbot’ is an appliance that lets you brew your own beer at home via an integrated smartphone app. By automating the homebrewing process, hobbyists are free to set up their Brewbot in the morning and walk away. As their […]
Whether you’re looking for something special for the Christmas table or some stocking filler treats, the Christmas Food and Craft Market at Tudor Farmhouse Hotel on Saturday 23 November will be an Aladdin’s cave of local treasures. Showcasing a variety of the region’s tastiest talent in food and drink, alongside some irresistible festive gifts, you’re […]
Innocent’s sponsorship of the London 2012 Olympics and a focus on social media and experiential marketing helped the smoothie maker register record revenue in 2012. The brand’s holding company Fresh Trading Limited posted a turnover – the value of the goods sold to retailers – of £206.64m in 2012, up from £162.67 in 2011, according […]
Dairy produce brand Anchor has rolled out a new product range, Anchor Pastry, with brand and packaging design by Elmwood. The range will roll out on 19 October across Asda supermarkets nationwide, with Elmwood tasked to ensure that the main brand’s key qualities were evoked by the new product packaging, which will include the proposition […]
Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum, candy, coffee and powdered beverages, is celebrating its first anniversary as a new company with month-long festivities and volunteer activities for its 110,000 employees around the world. One year ago today, Kraft Foods Inc. became Mondelez International, Inc. after spinning-off its North American grocery business. […]
http://youtu.be/D5wwDVq8TFU You might think you’re buying quality chicken. But can it sing rousing renditions of “Don’t You Want Me” by the Human League, “Sister Christian” by Night Ranger and “Africa” by Toto? Didn’t think so. Foster Farms chicken can, though, judging by the comical new spots below from Goodby, Silverstein & Partners, which has been […]
For those who believe a good coffee to be the ultimate art form, creative agency Jam and Nescafé Dolce Gusto have served up a project which should be your cup of tea. They’ve invited New York-based artist Michael Breach, the caffeinated genius behind the Baristart tumblr, to the UK to draw fans’ portraits onto their […]
Grant’s whisky has appointed Inferno to its advertising account after a contested pitch. Inferno won the account after a final shootout against VCCP. BSUR, Fred & Farid and Ogilvy & Mather also pitched. It is understood that although there was no current incumbent on the account, Grant’s has previously worked with My Agency and Geronimo. […]
Heineken has used ‘Leap motion’ technology in Taiwan to encourage customers to have a personal experience by interacting with the brand and share Heineken’s essential secret. To celebrate Heineken’s 140th birthday, they created a time travel interactive booth in the heart of Taipei city. You travel through time to explore the magic of Heineken. The […]
Tesco has unveiled the details of its new Love Every Mouthful advertising campaign as it looks to revive its fresh food image as supermarkets compete fiercely on quality rather than just price. Tesco’s Love Every Mouthful campaign kicked off on TV on September 29 and will be followed by cinema, outdoor, social media and print […]