A study conducted by Cologne University into the effectiveness of cinema advertising screened whilst audiences eat popcorn has found that the traditional treat not only distracts those sitting nearby but the eater from what is happening on screen. According to researchers the reason for this tail off in recognition is that our brains automatically simulate […]
The Scott Family, the original and only owners of the Coca-Cola Bottling Plant in Biscoe, North Carolina, are selling at public auction the Coca-Cola memorabilia, collectibles, equipment and real estate associated with their former business. Bottling operations began at the plant in 1909 and continued until the business was sold to Coke Consolidated in 1990. […]
Papa John’s hosted a grand celebration in London in recognition of the company reaching the 1,000th international restaurant milestone. The celebration, which featured an international flair with guests waving flags from some of the 35 countries and territories that Papa John’s operates in, featured Papa John’s founder, chairman and CEO, John Schnatter, and hundreds of […]
NBA power forward and former reality TV star Kris Humphries is proud to announce his endorsement of HeBoost, the top testosterone boosting supplement available on the market. Known for its effectiveness increasing men’s performance in the gym and in the bedroom, HeBoost has gained instant popularity and is the preferred choice of Humphries, who is known […]
A survey of 70,000 consumers in 15 major international markets has found that Nestlé is the fifth most loved brand in the world. Nestlé was the highest ranked food and beverage company in the research which was carried out by APCO Insight, a global opinion research company. The rankings are the result of a decade-long […]
Supermodel is torn between premium meats and buttery seasoned crusts of new Hot Pockets sandwiches in remake of Biz Markie’s rap classic, “Just a Friend (You Got What I Need)” Turning up the heat on the new Hot Pockets brand sandwiches, supermodel Kate Upton and entertainment icon Snoop Dogg have teamed up to reveal the […]
http://www.youtube.com/watch?v=A8uxk7Xrg4I There’s nothing as enduring as a bit of sibling rivalry and BBDO NY has released the latest installment of brotherly in-fighitng in the Right vs. Left campaign for Twix. The new spot, “Break Room” takes place in the Left Twix Factory break room where one employee is ejected to the Right Twix factory for wondering what […]
To mark the launch of Farmershub.co.uk, the new site dedicated to the latest news and debate from the British farming community, PepsiCo UK has built an animated, sustainable sculpture, combining photography and video to tell the story behind Walkers crisps. The animation was created by Royal College of Arts graduate, Sarah Beeby, and captures the […]
In the world of “futbol,” as the sport of soccer is known in every country except the United States, Lionel (Leo) Messi, the Argentine-born soccer superstar, is considered the “best of the best” on the field, especially after winning a record five “World Player of the Year” titles. He has the same reputation off the […]
Martell, the prestigious House of Cognac founded in 1715, announces the launch of a new cognac, “Martell Caractere.” The new blend, available exclusively in California, offers style, elegance, complexity and balance for the true man of character, and pays tribute to the spirit of legendary entrepreneur and Martell founder, Jean Martell. Jean Martell was an […]