Red Mango, one of the fastest-growing yogurt and smoothie chains in America, will open its newest location in the Philadelphia International Airport in late October as part of the Terminal F expansion and renovation project. “We are very excited to bring Red Mango to passengers at Philadelphia International,” said Andrea Hachem, president and CEO of […]
AB InBev, Heineken, Molson Coors and Fuller’s are broadening their use of digital in the on-trade to try and create an upfront value proposition capable of wooing drinkers rather than just relying on quirky bar-side marketing “gimmicks”. http://www.youtube.com/watch?v=vlnjXlm2sm0 Beer brands are at the forefront of digital innovation with marketing initiatives such as Facebook apps and […]
Of all the senses, none trigger emotional memories as quickly or intensly as smell. And there’s little that seems as appetising, brilliantly British and nostalgic as the smell of a chunky piece of breaded cod. In their latest spot for seafood brand Young’s, Mother have captured the raw and rather childish emotion of catching a […]
SunRice has launched a packaging rebrand designed by Sydney’s Boxer & Co. The rebrand reshapes the packaging from landscape orientation to portrait. “Whilst being a clear evolution of the old pack, this product has moved into a portrait pack, which enhances shelf visibility and features an innovative re-sealable pouring spout,” Boxer and Co said in […]
This October, Absolut is launching the next instalment in the brand’s iconic limited edition bottle collection, Absolut Originality. Building on its creative heritage, each bottle of Absolut Originality is a one – of – a – kind work of art; each of the four million bottles has an individual design created by adding a drop […]
http://www.youtube.com/watch?v=BfqS_WBwwD0 Grey Goose vodka launched Fly Beyond to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category. The global integrated marketing campaign of Fly Beyond brings to life the compelling story of the […]
The Best Part of Wakin’ Up has always been Folgers in your cup and now there is another way to brighten your entire day. The makers of Folgers coffee are excited to announce the launch of The Best Part, a new interactive way to read and share positive news through social news feeds. Facebook, Twitter […]
What are Meaningful Medleys? Coined by The Quaker Oats Company, a subsidiary of PepsiCo, they are the perfect combination of events leaving you feeling happy and successful. Meaningful Medleys can come in many forms and are unique from mom to mom. For example, according to a recent survey by Quaker, one in four moms agree […]
ConAgra Foods is bringing great taste and classic tomato goodness to your table with the launch of the Try, Share, Win! Progressive Sweepstakes. By featuring easy and delicious weeknight recipes containing 100% natural Hunt’s tomatoes, the sweepstakes gives fans the chance to win thousands of prizes, including a grand prize of $5,000 to host their […]
Nearly 20 years ago Pizza Hut reinvented the way many people eat pizza by introducing Stuffed Crust Pizza. Now, the brand that made it cool to eat a slice of pizza backwards is expanding its Stuffed Crust line with the new 3-Cheese Stuffed Crust Pizza. The 3-Cheese Stuffed Crust Pizza will be a permanent addition […]