The Lunchbox Fund, a non-profit organization dedicated to providing a daily meal for orphaned and vulnerable schoolchildren in South Africa, introduces Feedie – the first-ever philanthropy app for foodies. Feedie, the brainchild of The Lunchbox Fund founder, Topaz Page-Green, and creative agency Tribal Worldwide in New York, taps into existing foodie behavior and current technology, […]
In New York City last week, McDonald’s organized a cook out to challenge renowned chefs to make gourmet-style meals using the ingredients found in typical Mcdonald’s food items. Chef participants included Dale Talde, James Tahhan, Aaron McCargo Jr, and McDonald’s very own manager of nutrition and culinary, Jessica Foust. The chefs whipped up a series […]
Want to get an added competitive edge in the push to look good on social media? JWT Singapore and Berocca have created the Berocca Social Booster widget to give young Singaporeans that extra edge on Facebook, putting them one step ahead amongst the hipsters and lead opinions on social media. Berocca Boost is a performance […]
Springetts Brand Design Consultants has designed the branding and packaging for a new range of chilled ready-to-eat and ready-to-cook seafood called The Funky Fish Kitchen. The 11 strong range is produced by Young’s and sold exclusively through Asda. The packaging features a bold, iconic , eye catching fish illustration which aims to make natural fish […]
Exclusive wine merchant Le Clos unveiled a Balthazar (12 L) of Château Margaux 2009 at the cost of USD 195,000, making it the world’s most expensive bottle of red wine to ever be retailed. Le Clos, the game-changing retailer of fine wines and luxury spirits, is the globally exclusive partner selected to offer the Château […]
Dunkin’ Donuts has appointed Nexus/H as its lead marketing and creative agency ahead of its second attempt to crack the UK market. The US doughnut and coffee chain announced a deal last month to open 150 restaurants in the UK over the next five years in an attempt to take on competitors such as Krispy […]
YouTube is moving ahead with the message that ‘brands should act as publishers’ in Europe, signing up Nespresso as its debut brand partner here, after earlier pilot schemes in the US. Speaking at YouTube’s Brandcast event earlier this week, Dan Cobley, Google’s UK MD, told attendees Nespresso would be the first European partner for the […]
http://www.youtube.com/watch?v=D_LFOvbG-Ko&feature=youtu.be #FUTBOLNOW – Pepsi builds global excitement for a yearlong football platform with the launch of a new campaign, “The Trick,” starring four-time “FIFA World Player of the Year” Leo Messi, #10. The fast-paced 30-second TV spot opens on Messi performing a fancy footwork trick with an iconic can of Pepsi. Football enthusiasts around the […]
http://www.youtube.com/watch?v=ogVHwYu2gAU The Coca-Cola Company announced they will work to bring Ekocenter– a kiosk designed to improve the well-being of communities – to 20 countries by the end of 2015. The project is in partnership with DEKA R&D, IBM, Inter-American Development Bank (IDB), McCann Health, NRG Energy (NRG), Qualcomm Technologies and UPS. Coca-Cola’s announcement brings to […]
BrandOpus has designed the limited edition 80th anniversary packaging for Twinings English Breakfast tea, which the consultancy says was the ‘first designer tea’. The tea was created in 1933 to accompany the popular breakfast choices of the day. BrandOpus has worked with Twinings on a number of previous projects including the Signature Blends range, Everyday […]