SoBe Invites Fans to Explore New Worlds of Flavor Across the Country

SoBe Invites Fans to Explore New Worlds of Flavor Across the Country

SoBe invites fans to explore its latest campaign, “SoBe 3D Worlds of Flavor,” with internationally renowned 3D street artist, Tracy Lee Stum. The Legends Entertainment District at Chase Field, Stum will create a series of interactive 3D street art installations inspired by the places that SoBe drink ingredients call home. From the South Pacific to […]

Pussy Ad Banned For Being ‘Sexually Explicit’

Pussy Ad Banned For Being ‘Sexually Explicit’

An ad for Pussy, the energy drink, has been banned for being “sexually explicit”, despite claiming complainants were “twisting the meaning of an innocent word”. The Advertising Standards Authority ruled that one poster which stated “Pussy” in the centre, above “The drink’s pure, it’s your mind that’s the problem” in smaller text, could not appear […]

Kit Kat: Free No-WiFi Zone

To help people ‘take a break’ from online connectivity, chocolate brand Kit Kat created a ‘Free No WiFi Zone’—a bench that blocks off WiFi signals. Created with the help of ad agency JWT Amsterdam, this outdoor advertising campaign by Kit Kat aims to ‘disconnect’ people from their emails, Facebook updates, hashtags and likes. Instead, people […]

Coke Zero Hypnotises Public In Latest Taste Experiment Ad

Coca-Cola put the taste difference between the drink and Coke Zero to the test again in its latest campaign, which saw eight members of the public being hypnotised. Following on from the cinema ‘taste experiment’ earlier this month, the campaign sees hypnotist Peter Powers send the participants to sleep with any pre-conceptions around what they’re […]

Options Hot Chocolate Get New Designs Courtesy Springetts

Options Hot Chocolate Get New Designs Courtesy Springetts

April sees the rollout of a redesign of the Options Hot Chocolate brand by Springetts Brand Design Consultants. Springetts were tasked with optimising the branding and pack design for the core and Indulgence Options ranges to broaden the brand’s appeal. “We developed a visual architecture to help the brand establish a dual tier approach, allowing […]

Pure Leaf Iced Tea Unveils The ‘Perfect Pairings’ Campaign With Ted Allen

Pure Leaf Iced Tea Unveils The ‘Perfect Pairings’ Campaign With Ted Allen

Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s Chopped and host Ted Allen, to help consumers find the perfect food and beverage pairings for any meal or event. The campaign also features the brand’s latest flavor innovation, a Not Too Sweet […]

Coca-Cola’s New Ad Campaign Is Spread Across 61 Different Websites

Coca-Cola’s New Ad Campaign Is Spread Across 61 Different Websites

‘Ahh’—that is the word/theme centered around Coca-Cola’s new ad campaign called the ‘The Ahh Effect’. Created by ad agency Wieden + Kennedy Portland, Coke bought 61 URLs that are all variations of the word ‘ahh’—with each URL adding an additional ‘H’ at the end, meaning ahh.com, ahhh.com, ahhhh.com, and so on. 17 of these domains […]

World Premiere of “Bottled Up” Documentary to Close Dallas’ USA Film Festival

World Premiere of “Bottled Up” Documentary to Close Dallas’ USA Film Festival

The closing night of the 43rd Annual USA Film Festival in Dallas will feature the world premiere of “Bottled Up: The Battle Over Dublin Dr Pepper,” a new, feature-length documentary chronicling the demise of the iconic Texas soda, Dublin Dr Pepper. “Bottled Up” documents the legal battle between Plano-based Dr Pepper Snapple Group Inc. and longtime […]

TGI Fridays Unveils New Taste & Share Menu

TGI Fridays Unveils New Taste & Share Menu

Fridays is introducing its new Taste & Share menu featuring seven perfectly-sized, lower-priced selections that are great for splitting with friends and trying a bit of everything. Of course, the exciting flavor combinations are hardly limited to the kitchen. Fridays is also stocking its bar with a new selection of regional craft beers and three […]

Budweiser Launches New Bowtie-Shaped Can

Budweiser Launches New Bowtie-Shaped Can

Budweiser beer is launching a new bowtie-shaped beer can, structured to mirror the brand’s logo. The can will launch in the US next month, but will not be available in other countries. Pat McGauley, vice president of innovation for Anheuser-Busch, Budweiser’s parent company, says, ‘This can is incomparable, like nothing you’ve ever seen before.’ He […]