Bacardi Limited,lights up this year’s holiday season with new brand expressions and ultimate party ideas perfected through its 150-year history. BACARDÍ rum, the spirit that started it all, has been at the center of festivities since 1862 when Don Facundo Bacardí Massó revolutionized the spirits world by creating rum as we know it today. The […]
Coca‐Cola Great Britain is announcing its latest Christmas campaign to help spread festive cheer and happiness to consumers across the UK. The seasonal favourite ‘Holidays are Coming’ TVC will form part of an integrated marketing campaign, with Twitter and Facebook helping to build anticipation as the unofficial countdown to Christmas begins. Before the famous ‘Holidays […]
Crown Royal added another branch to the family tree with the announcement of the brand’s first foray into the rapidly growing flavored whisky category – Crown Royal Maple Finished. Inspired by the heritage and authenticity of the maple tree, Crown Royal Maple Finished begins with the legendary taste of Crown Royal whisky. The liquid then […]
Diageo will now launch a Mandatory Tender Offer to the public shareholders of USL Diageo plc, United Breweries (Holdings) Limited and United Spirits Limited have today announced agreements under which Diageo would acquire a 27.4% stake in USL, the leading spirits company in India. The consideration will be INR 1440 per share and the total […]
Ultimate man-cave concept to bring its Scenic Views to South Florida DALLAS – Twin Peaks Restaurants today announced that the ultimate man-cave sports lodge has awarded a multi-unit development agreement to expand in South Florida. DMD Restaurant Group, LLC signed a 10-store agreement to develop Twin Peaks in Miami, Ft. Lauderdale, Boca Raton and West […]
Domino’s gives U.S. Hispanics another option for placing orders through smartphones Domino’s Pizza, is launching its new Spanish-language ordering app for smartphones, available immediately. With this update to its current app, Domino’s currently covers more than 80 percent of smartphones, and will now offer a language alternative for Hispanic consumers. The app, and its Spanish-language […]
Nestlé Chief Executive Officer Paul Bulcke has highlighted how businesses can contribute to boosting sustainable economic growth in India during a discussion at the World Economic Forum (WEF) in New Delhi. Mr Bulcke, co-chair of the WEF in India, discussed what should be done to encourage policy reforms with leading industry experts from India. The […]
An organisation in Paraguay that aims to boost education and entrepreneurship for young people is the winner of this year’s Nestlé Prize in Creating Shared Value. Nestlé awarded the prize to Fundación Paraguaya de Cooperatión y Desarrollo for its ‘agricultural self-sufficient school’ project which ensures students receive technical and business training on top of their […]
Doritos Brand Issues Last Call for Consumers to Create Super Bowl Ads for Chance to Work on Paramount Pictures & Hasbro's Transformers 4 and Shot at a $1 Million Bonus
The Doritos brand today announced a last call for entries in this year’s “Crash the Super Bowl” contest. Fans have two weeks remaining to turn their boldest Doritos commercial ideas into homemade ads before contest submissions officially close on Nov. 16, 2012. As part of this year’s competition, two finalist consumer-created spots ultimately will air […]
Digital agency VML Sydney has launched Australia’s biggest BlippAR activation as part of their campaign for the launch of the new Jameson Irish Whiskey premixes – Jameson & Cloudy Apple and Jameson & Raw Cola. The campaign centerpiece – an augmented reality BlippAR game called ‘Apple Attack’ – has been specifically designed to bring to […]