The CHEETOS brand, a leading brand from PepsiCo’s Frito-Lay division unleashed its “CHEETOS Mobile App of Massive Distraction” on the App Store. “CHEETOS Mobile App of Massive Distraction” is the brand’s first-ever app for iPhone, iPad and iPod touch, delivering some playful CHEETOS fun to help break up the daily routine. The app includes two […]
While the energy drinks and shots market may be a small component of the non-alcoholic beverage industry, it has defied the odds by remaining one of the most dynamic parts – growing by 60% from 2008-2012, according to Packaged Facts estimates just released in “Energy Drinks and Shots: Market Trends in the U.S.” In 2012, total […]
The Doritos brand gave two fans the opportunity to showcase their filmmaking talent on the world’s biggest advertising stage when it aired their consumer-created Doritos commercials during tonight’s Super Bowl XLVII broadcast. Depending on how the spots rank on the USA TODAY Ad Meter, either fan could win a $1 million bonus prize and the […]
While San Francisco may not have won the trophy, they will be getting a cup… of JELL-O pudding. Second place is nothing to be ashamed of and JELL-O, one of America’s most beloved and iconic brands, along with Ronnie Lott, is honoring the San Francisco football team and its fans with a “Pudding Surprise” event […]
Bruegger’s Bagels will officially celebrate 30 years of baking fresh, authentic New York-style bagels on Feb. 7, with a tribute to its artisan baking heritage and loyal guests. Until 11 a.m., guests can redeem a coupon for a complimentary bagel and cream cheese at any of Bruegger’s Bagels’ 300 bakeries in honor of the company’s […]
An advertising icon from the back woods of Canada recently emerged again – the Labatt Bear. The bear made its 2013 debut in an advertising spot that aired in the northeastern and midwestern part of the United States during the Super Bowl. The Labatt Bear gained popularity as one of Labatt Blue’s best commercials of […]
Step aside coffee, energy drinks are taking over! About half of all adults have tried them, and about half of all teenagers and young adults drink them regularly. In fact, energy drink sales in the United States reached more than $10 billion in 2012 – and that number is only growing. But many questions still […]
Following a global celebration of its 100th Birthday, OREO, the World’s Favorite Cookie, launched its latest marketing campaign “Cookie vs. Creme,” during America’s biggest football game. The premiere of OREO “Whisper Fight,” which is the brand’s first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing […]
The opening of its 1000th location, a ground-breaking new advertising campaign, new franchise agreements representing 105 stores and expansion of the corporate headquarters were just a few of the reasons that Edible Arrangements International enjoyed 2012; one of its sweetest years ever. The pioneer and leader in handcrafted fresh fruit arrangements opened 70 new locations, including […]
Consumers in the United Kingdom will be the first to benefit from a new global initiative by Nestlé to give people instant access to information about the nutritional profile and environmental and social impacts of its products. Anyone who buys a multi-pack of two-finger Kit Kat chocolate bars in the UK and Ireland will be […]