Jägermeister is building on the success of its first ever ATL campaign in the UK with a second burst of activity in February and March of this year. The ‘It Runs Deep’ campaign, originally launched in November 2012, will roll out nationally and including outdoor, print, digital and social media advertising. The campaign is built […]
innocent will be expanding its presence in the chilled ready meals aisle by launching a brand new range of South East Asian innocent noodle pots. An innovative collection of Asian street food inspired meals that contain under 300 calories, give you two portions of vegetables and are low in fat. They’re perfect if you’re looking […]
With “Responsible Pet Owner’s Month” in full swing this month, pet parents are looking for innovative ways to better care for their pets. And providing healthy food options is a significant aspect of being responsible pet owners. But the recent flurry of dog food and treat recalls – from the spring of 2007 to as […]
BACARDÍ unveiled its latest addition to the brand’s flavored rum lineup, BACARDI Pineapple Fusion at last night’s NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida. John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, […]
A few weeks after naming Daniel Bonner as Jury President for the Advertising, Interactive and Digital categories, The FAB Awards have now revealed Mary Lewis as the Chair of the The Packaging & Design Jury for the 15th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done […]
Cadbury has this week unveiled an ad, created by Fallon, to show the ‘secret’ of the flavour of Dairy Milk. Part of a £7m campaign to promote the taste of the chocolate, the Joyville ad shows an employee being taken on a magical journey to discover the secret ingredient. The ad sees the recipe for […]
On Valentine’s Day 2013, popular chef and restaurateur Fabio Viviani stole hearts away with an invitation for breakfast featuring a hot, delicious bowl of heart-healthy Quaker Oatmeal. In honor of American Heart Month, Fabio’s Epic “Hot” Breakfast video got women’s hearts racing in a good way. By sharing the steamy video, people will help the […]
Velvet Ice Cream lovers will soon see a brand new look on their favorite ice cream. Velvet has redesigned a fresh, new appearance for its ice cream packaging, which is rolling out to grocery stores and other retail outlets this week. Velvet fans will find that the new cartons continue to feature the same great […]
Since the launch of its first bottle of Somersby Apple Cider in Denmark in March 2008, Carlsberg Group’s cider brand has gone from strength to strength. That same year, Somersby’s Apple was launched in Norway and by early 2009, Somersby Pear was introduced in both Denmark and Norway, and later in that same year, Somersby […]
Top Yorkshire chef Tim Bilton is so passionate about Yorkshire food he’s swapping roses for rhubarb this Valentine’s – giving out bunches of the delicious pink sticks to commuters at Wakefield Westgate rail station! Rail passengers were tickled pink today when Tim, chef proprietor of The Butchers Arms Hepworth, gave out bouquets of Yorkshire Forced […]