BECK’S opened a pop-up “jewellery store” in Beverly Hills to celebrate BECK’S SAPPHIRE, the latest innovation in high-end beer. For the official opening, BECK’S SAPPHIRE hosted a private event last night featuring a mix of rising stars from across greater L.A. Celebrities in attendance included Shenae Grimes, Jessica Lowndes and Krysten Ritter. The brand will […]
Diageo has launched the second part of its Guinness: ‘Made of More’ advertising campaign. The ad went live on social media last week and will premier in the UK on January 24. The spot that was created by AMV BBDO, will have both a 60-second and a 30-second creative. It is a follow up to […]
One of UK’s leading bakery chain, Greggs made its return to British television after a long hiatus. The bakery group has invested more than £1 million in a new marketing campaign that includes its first TV ad in two years. The ad, which was created by advertising agency Gratterpalm, was launched on January 16 and is […]
Mars Incorporated has been ranked 95 on the FORTUNE 100 Best Companies to Work For list. The annual ranking compiled by ‘Great Place to Work’ Institute includes the most admired businesses as recognized by employees. The list, announced by FORTUNE and featured in the February edition of its magazine, honoured the top 100 companies to […]
Some of the leading names in the Tea industry have joined an alliance to address sustainability issues in the industry. The Tea 2030 project will be facilitated and managed by global sustainability non-profit Forum for the Future. Companies like Tata Global Beverages, Unilever, Yorkshire Tea and Finlays have backed this initiative. Other participants also include […]
McDonald’s enjoyed a landmark moment today as they launched their first ever app in Australia. Developed by DDB Australia, ‘TrackMyMacca’s’ takes its users ‘behind the scenes’ of their meal, showing them where their food has come from. It uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. (Find […]
After securing patent rights in 8 European countries and a Notice of Allowance for its US patent, Windshield Marketing revealed a breakthrough pizza box design to the World today. The new pizza box, called “ZABOXTM” was publicized through a new website and a series of interactive YouTube video commercials that begin today. The website, www.bestpizzabox.com, […]
Wingstop soared to new heights in 2012 – opening 57 new restaurants and achieving a record nine consecutive years of same store sales increases. The 550-unit concept’s same store sales for the fourth quarter increased 15.8 percent over the same quarter last year, and 13.7 percent for fiscal year 2012. “A lot of concepts reach […]
Coca-Cola beverages have launched a new advertising campaign addressing, for the first time, the problem of obesity and their part in it. A two-minute video titled ‘Coming Together’ aired on US television earlier this week, reminding viewers that all calories count in weight management, including those that come from the company. The ad then goes […]
Red Mango, one of America’s fastest-growing frozen yogurt and smoothies chains, enjoyed a record year for franchise development in 2012 and expanded the chain to more than 210 open stores. Domestically, the company awarded agreements for 74 new locations and added the states of Kentucky, Maine, Mississippi and New Mexico to the roster. International growth […]