BrandOpus has created a new visual identity for the leading UK drinks subscription company, Craft Gin Club, that celebrates the anticipation and delight the brand brings to its subscribers during monthly unboxing, to better connect with their audience.
Capitalising on the UK’s love for gin, the Craft Gin Club is the No. 1 drinks subscription brand in the UK with over 40,000 monthly subscribers. Started just three years ago, they have seen exponential growth and were recently named one of the top 10 British start-ups. Their rapid expansion coupled with an increasingly crowded market, meant they needed an identity befitting of their business ambitions whilst retaining their approachable, club personality.
Inspired by the curiosity and conviviality experienced during subscribers’ monthly unboxing, we put the box itself at the heart of the brand to capture the anticipation and excitement the brand brings rather than focusing solely on the product. We created a multi-faceted and flexible identity that together with a suite of graphic elements deliver surprise and delight. The identity works with the brand’s playful personality to establish a distinctive and ownable world. Activated across all marketing channels, the Craft Gin Club now has a look and feel that establishes the brand beyond the product to propel its continued growth.
Jon Hulme, Managing Director & Co-founder, at Craft Gin Club says, “There isn’t much that Brits love more than a good G&T so we’ve made it our ambition to provide the nation with the most rewarding gin experience.After a period of rapid growth, we knew that we needed a new identity and BrandOpus helped us create something that encapsulates our brand essence today but can also flex and adapt with us in the future.”
Paul Taylor, Chief Creative Officer, at BrandOpus says, “Drawing on the feeling of discovery and delight, we helped create an identity for Craft Gin Club that shifts the brand and reflects the role it plays in the lives of its fans. Vibrant and flexible, each element works together to be so much more than the sum of its parts.”