Heineken Challenges Immersive Theater Attendees to Be the Star of the Show
Heineken debuts the brand’s latest “social experiment” to encourage consumers to “cross their borders,” with…
Captain of All Rum Spices Up “Taco Tuesday” Fiestas
Captain Morganhas been the life of the party for decades and for just as long,…
Carlsberg Uses Crowdsourcing To Make Happy Hour Last Longer
Advertising agency Konstellation has figured a way to make happy hour last longer for their…
Baron Philippe de Rothschild SA & Paul McGinley Reveal The 2014 Ryder Cup Wine
Mouton Cadet Ryder Cup Selection, made with the support of Paul McGinley, The 2014 European…
Chicken Cock American Whisky Announces First Annual National Cherry Bounce Day
George Washington is rumored to have chopped down a cherry tree or two in his…
Stella Artois to Bring its Best-in-Class Draft Experience to the World’s Home Bars
On the evening of Tuesday, March 25, Stella Artois held a celebration at Lafayette Townhouse…
Budweiser Brew House Opens Doors at Ballpark Village in St. Louis
Just in time for the start of the 2014 baseball season, the new Budweiser Brew…
Bacardi Rum Recycles Water in “Good Spirited” Initiative
Water is key to the production of Bacardi rum. On average, it takes 12 liters of…
An App That Lets You Know If The Craft Beer You’re Drinking Is Genuine
You might have come across beer advertised as ‘craft beer’ in the supermarket, but did…
Maison M. Chapoutier Unveil New 2013 En Primeur Campaign
Maison M. Chapoutier announced that the 2013 Single-Vineyard Selections (Sélections Parcellaires) are officially offered for…
Starbucks To Introduce Beer & Wine To Its US Stores
Starbucks has announced that it plans to introduce beer and wine to thousands of stores…
This ‘Walking Dead’ Tribute Beer Is Made With Real Brains
For fans of The Walking Dead, Philadelphia-based Dock Street Brewery has crafted a unique beer…
Johnny Appleseed Hard Apple Cider Set to Take a Bite Out of the Cider Category
Johnny Appleseed, a new, refreshingly sweet and intense hard apple cider with a crisp apple…
Strongbow Hard Apple Cider Launches Refreshing New Flavors & Updated Look
Strongbow Hard Cider, the number one global cider brand, announced the launch of Strongbow Gold…
World’s Favorite Bacardi Rum Gives New Life to Barrels in ‘Good Spirited’ Initiative
It takes time – in some cases, many years – for Bacardi rum to mellow and…
Diageo Defends Honor and Quality of Early Times Whiskey
Claiming the integrity of Tennessee whiskey is “under attack” Brown-Forman‘s Jack Daniels asserts the only…