JWT Brazil Taps into the Passion Point of Music for Coca-Cola’s #FanFeat Campaign
No #FanFeat, o poder está em suas mãos. É você que decide quem serão os…
Heineken Rolls Out Its First Ever Ad Campaign Tailor-Made For India
Heineken has launched a new social experiment, titled ‘Generations Apart’, as part of its Open…
Yellow Tail Returns to Hawk Wine During Super Bowl and Deliver Sandwiches to Fans
Last year, Australian wine producer Yellow Tail was the first wine brand in 40 years…
Coca-Cola Pushes Message of Inclusivity in Colourful Super Bowl Ad
Coca-Cola returns to America’s biggest advertising stage for the 12th consecutive year on Sunday,…
Twinings Launches Vibrant New SuperBlends Range with Help from BrandOpus
BrandOpus has been working with Twinings to help them launch Superblends, a brand new range…
evian Launches #HeroTheZero Initiative with Support from AKQA
evian has announced that all of its plastic bottles will be made from 100% recycled plastic…
Coca-Cola’s Iconic Clay Dolls Get a Makeover for 2018 Chinese New Year via McCann Shanghai
Coca-Cola China has once again revived its festive ‘Clay Doll’ figures to help promote Chinese…
Budweiser and Anomaly Shanghai Launch Chinese New Year Campaign
In partnership with Anomaly Shanghai, Budweiser has launched its annual Chinese New Year campaign. Continuing…
10 Year Renewal of ‘Scotch Whisky’ Trademark in China Announced During Prime Minister Trade Visit
The Scotch Whisky Association (SWA) has renewed its collective trademarks ‘SCOTCH WHISKY’ and its translation…
UK’s Biggest Craft Beer Festivals ‘Raise the Bar’ in 2018
London, Edinburgh and Bristol are set to host the biggest series of Craft Beer Festivals…
Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations
Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot…
Pepsi Is Turning Two Iconic Super Bowl Ads Into Virtual Reality Experiences
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl…
Bacardi Taps Vijay Subramaniam to Lead Business in Asia Pacific, the Middle East & Africa
Family-owned Bacardi Limited, the world’s largest privately held spirits company, announced the internal promotion of…
Michelob ULTRA and Chris Pratt Show America that You Can Be Fit and Have Fun in New Super Bowl Ads
Michelob ULTRA – the fastest growing beer brand in the U.S. – unveiled a…
Tech Firm Launches Idea Beer to Get Creative Juices Flowing
A London-based tech company are hoping to inspire creativity in the workplace and innovation in…
Historic Bristol Method Dry Gin Smeaton’s Launches with Design by Denomination
An original handwritten recipe for Bristol Method Dry Gin from the 1870s has been recreated,…