Gatorade Lets Viewers Step Up to Bat with VR Campaign
Gatorade is trying to give fans a new point of view — like how to…
A New Dawn for Carlsberg’s Global Visual Identity by Taxi Studio
Carlsberg is one of the world’s most iconic brands. Spanning a history of some 168…
Coca-Cola Becomes First Brand to Receive a Dedicated Twitter Emoji
Ready for some fun? Tweet #ShareaCoke to help set a new @RecordSetter record for the…
Johnnie Walker Launches Biggest Campaign in Brand’s History
Johnnie Walker launches its largest ever global marketing campaign. The campaign will activate simultaneously in…
Ballantine’s Reveals Golfer Paul McGinley’s ‘Moment of Truth’ in New Film
In the film Ryder Cup legend Paul McGinley reveals how an injury, which caused him…
Coca-Cola’s Interactive Subway Ad Mimics Commuters’ Expressions To Bring Joy
As part of its ‘#MakeItHappy’ campaign, Coca-Cola installed an interactive billboard in a subway station…
Packaged Facts: Five Key Trends Shaping Food & Beverage Packaging
Dramatic changes in demographics, lifestyles, and eating patterns are creating new opportunities for food and…
Haig Club Takes On Miami
Global icon and Haig Club business partner David Beckham and long-time friend and entrepreneur Simon…
Jim Beam Announce Partnership With Snapchat
Jim Beam officially announces a new partnership with Snapchat, becoming the first whisky brand to…
Obi Probiotic Soda Debuts In The US
New Obi Probiotic Soda is on a mission to make healthy choices affordable and fun.…
Nescafé First Global Brand to Move from Traditional Websites to Tumblr
Nescafé has become the first global brand to move all its international and local websites…
Belvoir Introduces New Ginger Punch
This autumn, Belvoir Fruit Farm’s is launching new Spiced Ginger Punch made with cooked fresh…
Jose Cuervo Ad Celebrates The Rolling Stones & Their Affinity For Tequila
Tequila brand Jose Cuervo is throwing it back with a spot that commemorates The Rolling…
Havas WW Hong Kong Named Lead Agency for Carlsberg’s Integrated Push
Havas Worldwide Hong Kong was recently appointed as the lead agency to spearhead Carlsberg’s latest…
MillerCoors Adds Saint Archer Brewing Company to their Portfolio
Tenth and Blake, the craft and import division of MillerCoors, announced an agreement to acquire…
Bacardí, Grey Goose & Martini “Most Recommended Liquor Brands” by Women
As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Bacardí rum,…