SMIRNOFF® LAUNCHES £7M ‘NIGHTLIFE EXPERIENCE’ CAMPAIGN
SMIRNOFF has launched #YoursForTheMaking‟ in the UK as part of a £7m Western Europe media…
Coca-Cola Enterprises Announces Two Initiatives in Support of Ambition to Become a Low-Carbon, Zero-Waste Business
Company invests €6.5 million in PET recycling facility in France and introduces research aimed at…
Mountain Dew And DORITOS Brands Bring Double XP Back, Bigger Than Ever With Halo 4
PepsiCo’s Mountain Dew and DORITOS brands know that gamers across the country have been waiting…
BALLANTINE’S ADDS BMW MASTERS TO GLOBAL GOLF PLATFORM
Ballantine’s signs sponsorship agreement with the BMW Masters for the next three years. The inaugural…
Turner Duckworth’s designs for Coca Cola – Summer Olympics 2012
Released during the Summer Olympic Games, these special edition packs celebrate Coca-Cola’s partnership with Team…
Coca‑Cola Recycles 10.5 Million Bottles As Part Of London 2012 Sustainability Pledge
The Coca‑Cola System in Great Britain (‘Coca‑Cola’), has today announced that it has recycled 10.5…
Guinness to launch ‘Made of More’ advertising campaign
Diageo, owner of Guinness, announces details of a new multimedia advertising campaign that will run…
WILLIAM LAWSON’S® HIGHEST RANKED SCOTCH WHISKY IN IWSR ELITE BRANDS LIST
The outstanding international growth of WILLIAM LAWSON’S® Blended Scotch whisky has been recognised by the…
Diageo reportedly offering Rs.1300 a share for 25% stake in Mallya’s United Spirits
The “will they”, “won’t they” suspense continues in this much reported deal. Should Diageo’s offer…
Survey shows majority of Americans are “value seekers” but refuse to swap quality for low prices
ore Americans than ever are choosing natural and/or organic foods according to the fifth annual…
F&N shareholders approve HEINEKEN’s offer to acquire interests in APB and APIPL
Heineken N.V. (‘HEINEKEN’) announced that at today’s Extraordinary General Meeting (‘EGM’) in Singapore, shareholders of…
Coca-Cola Company Accelerates Global Production of Plastic Packaging Made from Plants
The Coca-Cola Company today announced a partnership with JBF Industries Ltd. to further expand production…
Tata Starbucks Limited Readies for India Market Entry by End of October
Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages…
Carlsberg Group and Singha Corporation form strategic partnership
Carlsberg Group announced today that it has entered into a strategic partnership agreement with Singha…
Small tea company risks future success on a name change “The name was too damn long,” says CEO and owner
Building a brand in today’s competitive grocery aisles is a challenge for the largest consumer…
Carlsberg Group appoints a new head of Human Resources
Claudia Schlossberger (57) has been appointed Senior Vice President Global Human Resources, Carlsberg Group. She…