The Impact of a Sugar Tax on Brands & How They Market Themselves
Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands?…
Right TWIX Sets Out To Prove It Is America’s Favourite TWIX
Mars Chocolate North America announced Right TWIX is setting out to confirm once and for…
Over a Third of Brits Don’t Know How Many Calories they Consume
The UK may be a nation of dieters, but it seems that many are failing…
Kraft Dressings Brand Innovation Brings Salad to Life
The Kraft Heinz Company has teamed up with strategic brand design agency, Bulletproof, to create…
Kraft Has Kept its Preservative-Free Mac & Cheese a Secret – Until Now
Kraft is one of the many brands that has jumped on the ‘artificial-free’ bandwagon over…
Google and The FAB Awards Team-up to Introduce The FAB Forum
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased…
Mystery & Livia’s Kitchen Reveal How to Sell Out in Selfridges in 12 hours
Mystery has been the design agency for “foodpreneur” and blogger Olivia Wollenberg since 2014, not…
Lidl Launches Easter TV Campaign with All the Trimmings
Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the…
Asda’s 30ft Chocolate Hen Lays Eggs in Easter Campaign
Asda’s Easter campaign this year features a giant chocolate hen which climbs to the roof…
Cadbury Teases Loch Ness Mystery in Easter Egg Campaign
Cadbury has dropped three large eggs into the Loch Ness in the Scottish Highlands, making…
F/Nazca Saatchi Takes Snacks to Battle for Salamitos Spot
In an epic battle, F/Nazca Saatchi & Saatchi launches Salamitos, Brazil’s first ever protein snack…
Mel B Stars in New TV Ad by Chocolate Studios for Jenny Craig
A whirlwind visit to Melbourne has left leading weight management company Jenny Craig with a…
London’s Ambience Restaurant Named UK’s Top Takeaway 2016
Online food ordering platform HungryHouse has announced the ten best takeaway restaurants in Britain. London’s…
Look Back on 75 Years of M&M’s Ads with BBDO NY’s Candyman Remix
To celebrate the brands historic 75th anniversary, M&M’s is launching a major initiative that will…
Nestlé to Build Italy’s Baci Perugina as a Global Brand
Nestlé has announced a significant investment in Baci Perugina to further strengthen this iconic Italian…
Grey Group India Creates New Relationships For Samrat Atta
Atta (flour) is the most basic ingredient for our food yet, the ritual of breaking…