#MyBenAndJerrys Competition Invites Tweeters to Create Brand New Flavour
Ben & Jerry’s has launched a Twitter campaign inviting ice cream fans to come up…
McDonald’s Rolls Out New Global Packaging
McDonald’s has redesigned its packaging to be rolled out worldwide. The brand design agency Boxer…
World’s Largest FIFA World Cup Trophy Tour by Coca-Cola & FIFA Kicks Off in Rio
In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic…
Absolut Tune Partners With Pop Duo Icona Pop
The blend of two amazing talents creates something truly compelling and no one knows this…
Morrisons Kids’ Food Range Unveils Brand Identity With Elmwood
Morrisons new kids’ food range, Just for Kids, has unveiled its brand identity with Elmwood.…
MPC’s Seductive Snakes for Smirnoff
http://www.youtube.com/watch?v=6aLpAVk5u3Y Created by Mother London to launch the new Smirnoff Apple Bite signature serve, the…
Doritos Brand Takes Crash The Super Bowl Contest Global
The Doritos brand revealed that its Crash the Super Bowl contest — where consumers compete…
Pepsi & NFL Get Ready For a March to Super Bowl 48
http://www.youtube.com/watch?v=vPdJOwwiO0s Pepsi and the NFL have released a video in preparation for the first kick-off…
Coca-Cola to Launch World’s First Pre-heated Fizzy Drink Can
Japanese consumers looking for something to warm them up this autumn are in luck after…
Heineken Creates a New Kind of Scavenger Hunt
You can Pin it “to win it,” and you can crowd-source your Instagram stop-motion shorts and Vine videos. Now…
Beverage Leaders to Come Together at the Future Beverage Innovation Conference
The hottest ingredients and latest packaging advancements are on the agenda at Food ingredients‘ second annual…
Heartwarming Guinness Advert Becomes Viral Hit With Over 3.5m Views
http://www.youtube.com/watch?v=xwndLOKQTDs They’re famed for their iconic adverts as much as their product itself – and…
Pizza Hut Premieres Paddy McGuinness YouTube Sketch Series
Pizza Hut has launched a new viral marketing campaign starring comedian Paddy McGuinness in the…
Captain Morgan Unveils New Ad Campaign
Captain Morgan, one of UK’s premier golden rum based spirit drink from Diageo, is launching…
Japanese Clinch Ribena & Lucozade for £1.35bn from GSK
Ribena and Lucozade have been sold to Suntory Beverage & Food for £1.3bn — the price…
Bud Light Kicks Off Fan-Centric NFL Campaign
http://www.youtube.com/watch?v=2oiHPEzCa08 Bud Light, the official beer sponsor of the National Football League, is once again…