Burger King and Dentsu Y&R Tokyo Pitch it Against the Big Mac
The unique selling point of Burger King (BK) is the hamburger with a flame-grilled beef…
Dole Inspires a Healthy Lifestyle with its “My Energy” Push
As 2016 begins, Dole Europe is – literally – embarking on an energy-filled year as…
Stella Artois Underscores its Commitment to Global Water Issue
Water has played an important role in the Stella Artois brewing heritage for more than…
JWT Japan & KitKat Offer Digital Cheer to Hard Working Students
KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar…
Magners Targets Lovelorn Hipsters with Tinster Dating App
Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating…
Domino’s Launches on Snapchat with ‘Dough to Door’ Film
Domino’s has bolstered its social-media presence by rolling out on messaging service Snapchat. The pizza-delivery…
HungryHouse Reveals what Brits will Be Eating in 2016
hungryhouse.co.uk studied users’ ordering trends over the last 12 months revealing an increase in trendy…
Coca-Cola Announces New ‘One Brand’ Global Marketing Approach
Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time,…
New Era of Music Debuts at Starbucks with Spotify
Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks…
Knorr Refeshes Brand & Launches New £2.7m Campaign
Stock cube maker Knorr has unveiled a new look and inked a sponsorship deal with…
Popchips Recognises ‘Tokenistic’ Efforts of Brits to Stay Healthy
Popchips has launched a refreshed brand campaign as it targets health conscious Brits with a…
Diageo’s Ciroc Channels Zoolander’s ‘Blue Steel’ For Limited Edition Bottle
Diageo premium vodka Cîroc has sought inspiration from the catwalk with a limited edition ‘Derek…
Pret a Manger Puts Altruistic Twist on Coffee Giveaway
Fast food chain Pret a Manger is putting a new spin on its policy of…
Lager Struggles to Retain its Fizz as Usage Drops to a Half of Brits
It seems that Britain’s lager segment is struggling to retain its fizz, as it faces…
David Beckham Welcomes Guests to Haig Club Shanghai
Designed to be different, Haig Club Single Grain Scotch Whisky redefines the way people come…
Pepsi Rings in the Chinese New Year with the Monkey King Family
PepsiCo promotes its special Chinese New Year ‘Bring Happiness Home’ limited edition commemorative Pepsi Can,…