KitKat to Deliver More Personalised Versions of its ‘Break’ Strategy
KitKat’s iconic ‘Take a Break, have a KitKat’ strapline has served the brand for the…
Sacla Picks The Village Communications To Handle UK Media
Sacla, the Italian food brand, has appointed The Village Communications to run its media buying…
The 18th FAB Awards Are Open For Entries!
The 18th Annual International Food and Beverage (FAB) Creative Excellence Awards are now open for…
Heineken Turns to Women to Help Curb Men’s Drinking in New Push
Heineken turns to women to help curb men’s drinking in a global ad that champions…
Coopers Give New Year’s Revellers a Shout Out in OOH Campaign
How does one of Australia’s most loved beer brands say Happy New Year to its…
Fuller’s Echoes Selfridges, Harrods & John Lewis with ‘January Ale’ Push
Fuller’s is beating the January blues with a new print and outdoor campaign created by…
Heineken Celebrates 20th Anniversary of its Tie-up with The Australian Open
Heineken is set to mark two decades of its partnership with The Australian Open by…
NRICH is Ready to #SMASHIT with New Online Marketing Campaign
#SmashedIt – SweetsSwapping out the sweet stuff? Grab an NRICH & smash your resolutions #SmashedIt…
Nescafé Continues to Experiment with Digital in Latest #BigStart Drive
Nescafé has released the latest installment of its ‘Big Start’ multi-platform series as it looks…
Glacéau Smartwater Urges Drinkers To ‘Hit The Bottle’ For Dry January
Coca-Cola brand Glacéau Smartwater has jumped on the Dry January bandwagon, telling consumers to “hit…
Tiger Beer Releases the World’s First Film Created on Beer Coasters
To launch Tiger White in Malaysia, Tiger Beer has put its ‘It all starts with…
Starbucks Kicks off China Digital Push with Tmall Store Launch
Starbucks is boosting its digital sales in China through an online store on Alibaba-owned Tmall,…
Jim Beam Transforms Barrel Rackhouse Into 3D Film Screen
Bourbon brand Jim Beam has turned a barrel rackhouse at its flagship distillery in Kentucky…
Mintel: Six Packaging Trends Set to Impact Global Markets in 2016
Looking ahead to 2016, Mintel has announced six key trends set to impact global packaging…
AB InBev UK’s Study Shows More Brits Toasting to Alcohol-Free Beer
New research released today by AB InBev UK reveals the growing popularity of alcohol-free beer amongst…
Direct Line Insurance Offers Free Turkey Protection For Christmas
Saatchi & Saatchi London and Direct Line Insurance have launched a festive campaign that offers…