Pepsi Gives Selected Guests of Theatres the Chance to ‘Sip Like a Star’
As an official sponsor of the 2014 Academy Awards, Pepsi announced it is giving guests…
Dunkin’ Brands Strike Global Marketing Partnership with Liverpool FC
Dunkin’ Brands Group, the parent company of Dunkin’ Donuts and Baskin-Robbins, announced a multi-year marketing…
Coca-Cola Unveils Special Edition Mini-Bottles For The 2014 World Cup
http://www.youtube.com/watch?v=LcZVVOqUVxs Coca-Cola will unveil 18 special edition mini-bottles in Brazil on Wednesday to commemorate the…
Nestlé UK Launches Reminiscence Pack
Nestlé UK & Ireland has created a “reminiscence pack” featuring wrappers and packaging from its…
Taco Bell Canada Declares “DLT for Life”
http://www.youtube.com/watch?v=tAuNjiIHFK0 Ever since Taco Bell launched the celebrated Doritos Locos Tacos in Canada in August…
M&M’s Yellow Appears Alongside his Pals from ABC’s “The Bachelor”
http://www.youtube.com/watch?v=aDGN2iDFgZo&feature=youtu.be Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The…
Stevia Set to Steal Intense Sweetener Market Share by 2017
Post EU regulations, improved tastes and textures and increased consumer buy in and demand, stevia…
Scarlett Johansson is SodaStream’s First-Ever Global Brand Ambassador
SodaStream International Ltd. has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson,…
Starbucks Debuts ‘Tweet-a-Coffee’ First Twitter Gifting Program in Canada
Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of…
Manchester United Signs up Trendy Liqueur Brand Aperol
Manchester United has signed up fashionable Italian liqueur Aperol as its official global spirits partner.…
Diageo Adds John Walker & Sons Odyssey to its US Portfolio
John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic…
Coke Zero Set to Become an Icon with New ‘Just Add Zero’ Campaign
http://www.youtube.com/watch?v=Lm4oiLzJs2g Coca‑Cola is set to re-launch its zero sugar and zero calorie drink, Coke Zero,…
Pernod Ricard Drops Vodka From Absolut Logo to Maximise Brand
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand…
Beam and Justin Timberlake Join Forces to Launch Sauza 901
Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake…
Sean “Diddy” Combs & Diageo Acquire Luxury Tequila Brand DeLeon
Diageo, the world’s leading premium drinks business, and Sean Combs announced that they have furthered their…
Saka Water Promote Healthy Living with Gym Kit Promotion
To encourage people to get active, Saka Natural Mineral Water is giving away hundreds of…