Amstel’s new TV commercial sees a Hollywood legend become a human bridge to encourage people to come together and connect over a golden bier.
The advert, titled ‘Bridges on Bridges’ features a gigantic Jeff Bridges, literally becoming a human bridge with his arms connecting both sides of the canal for the people of Amsterdam to come together.
Since Amstel was first brewed in 1870 by two friends who wanted to share a better bier, Amstel has always been about fostering friendships over a pint of bier.
The latest ad is no different, it encapsulates these brand values and demonstrates why life is more interesting and rewarding when we come together and strive to bridge those gaps that would otherwise keep us apart.
Star of the ad, Jeff Bridges commented, “Bridging differences, now that’s something we really need to do. I’d love this spot to encourage people to come together.”
The ad, shot by award-winning director Tim Godsall in Amstel’s homeland, the wonderful city of bridges, demonstrates why life’s more interesting when we find common ground.
Director, Tim Godsall commented, “I have worked with Jeff Bridges before and it was fun collaborating again on this one with Amstel — Jeff was really involved and engaged in the project and we had a great team, making the shoot a really great experience.”
Nic Casby, Brand Director, at HEINEKEN commented, “As a premium beer brand, we wanted to create an advert that got people talking whilst sharing our brand values and point of view. Amstel’s second TV advert, Bridges on Bridges, does just that, by illustrating the power of bridges to bring people together. When we thought about the most famous bridge who brings people together, there was only one bridge, Jeff Bridges.”
Written by Matt Fitch and Mark Lewis from adam&eveDDB, directed by Tim Godsall and produced by Anonymous Content x Somesuch, Bridges on Bridges will air on 3rd May 2019 during Gogglebox at 21:00 on Channel 4.
The new advert will form part of a multi-million media campaign running from May to August 2019 across TV, cinema, VOD and digital channels.
The new campaign will also be brought to life through Amstel’s biggest ever in-store activations and a PR campaign centred around the role pubs play in bringing people together throughout the UK.
Mat Goff, CEO of adam&eveDDB commented “Jeff Bridges playing a giant bridge in an Amsterdam canal, toasting togetherness. I’ll drink to that. Proost!”
Source: adam&eveDDB
You must be logged in to post a comment Login