M&M’s Caramel Launch Celebrated in Times Square

M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade.

Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the opportunity to use their phone to turn static Times Square billboards into a fun and interactive, vintage arcade game experience.

Fans US-wide can still join the fun by simply picking up a package of M&M’s Caramel and scanning it with the Blippar app to unlock the ARcade experience.

First we unsquared Caramel. Now we’re unsquaring Times Square #UnsquareCaramel #NYC pic.twitter.com/YkUNhMYGOv

— M&M’S® Brand (@mmschocolate) May 11, 2017

The Blippar app is available for download on Android and iOS Phones.

Source: Mars, Incorporated

  #UnsquareCaramel, App, AR, arcade, Augmented Reality, Blippar, Caramel, Chocolate, Confectionery, Digital, Experience, M&M’S, Marketing, Mars Incorporated, Mobile, New York, Product Launch, Promotion, Times Square, USA